1 500 People Share, “european Royal”

In Financial Crisis, the era of economic downturn, many worth millions of people in the evaporation of wealth, many priceless brand in the depreciation of the shrink: Chrysler sold, Hummer to be sold, Volvo’s difficult to find buyers, priceless General

Car Also at the precarious financial crisis in the … … the harsh reality of the brand in the value of relentless torture. However, “European Royal” was still invaluable.

What is “European Royal”? “European Royal” is the

Zhongshan Oulai Ke Electric Co., Ltd. launched in 2009 to sell only a lady’s

The water heater , Named “Royal”, the National Price 8,000 yuan, among the major brands of heaters sold at the age of 12 thousand dollars, “Concubine” is undoubtedly the price of 8,000 yuan Nights Lake.

Oulai Ke is a company specializing in the electric water heater manufacturing business. In China, the water heater is still emerging products, Ou Laike engaged in exports, so the domestic market only three years, still the water heater industry, a new business.

But is this a new business, but this year has created a

Sell Miracle?? Oulai Ke “Royal” series of products listed in May, June or stand-alone single month more than 1,500 units sold. The imminent water heater industry, monthly sales of 500 single units has become difficult for them to break through the ceiling, Oulai Ke “Royal” series of products sold far more than counterparts, the highest miracle of this industry.

Oulai Ke “Royal” series heater is Oulai Ke for the China market in early 2009 launch of new products, in order to meet the people and specially designed high-end women’s water heater. “Royal” series of successful technology integration into superoxide, so this water heater has a tender skin, whitening, skin beauty features. Product filled the water heater the lack of high-end products, blank, open up a whole new market segment?? Female water heater, the consumption power of China and the world the most sex?? Women created a new category.

Oulai Ke Chen Cheng is the technical head of the crazy-based entrepreneurs. He grew up in the very commercial culture of Chaozhou, and richest man Li Ka-shing,

Huang Guangyu Is a fellow. Richest man in the business sector due to the success of their infection, Chen Hong has chosen to start a business process that electric water heater of this new industry, and aspires to the water heater industry leader.

He or electric water heater for non-metallic heater leaks and burst easily weld rusty metal heater faults, in Oulai Ke is the only electric water heater industry, and Siemens, Haier,

Shuaikang Giants such as water heaters are used as a water heater British Grameen 800 parts heater core components, and the large amount of money to introduce laser welding equipment and technology strength, every product has continued through 3600 hours life test. The first strategy of this quality so Oulai Ke grew over 200%.

Oulai Ke also the water heater industry to cast a “nuclear bomb”: Based on excellent products, Ou Laike commitment to consumers nationwide, Ou Laike that electric water heater products “a year of new replacement machine”, with very excellent product quality to challenge the industry for more than 30% repair rate, which soon re-heat-type electric water heater industry to build a miracle.

Senior brand Marketing Experts, the best strategy Shanghai product strategy director of corporate administration that Bo Feng, Ou Laike “Royal” series water heater due to the success of two things: First, Oulai Ke company focused on technology used in Hi-Tech products, adhere to high quality products; second Oulai Ke company focused on brand building, in the “Royal” series of the water heater into an intense shower of Chinese traditional culture, so that is not just a simple water heater, but has become a cultural carrier, a modern electrical appliances and traditional cultural harmony to create a life of electrical appliances. In the current throughout the water heater products with low quality cheap products grab large market environment, it is particularly valuable. Oulai Ke “Concubine,” the success of its population as a whole or electric water heater industry, a vivid brand large classes.

Oulai Ke success is inevitable, one can integrate the enterprise culture and technology products must be invincible.