If you are marketing your small business online, it is essential that you understand how to efficiently find customers who buy what you sell. Otherwise you will end up wasting a lot of time, money and effort on costly web design and web advertising and Internet Marketing that brings no [CONTINUE READING]
Small business owners often feel frustrated with their marketing budget and marketing plan. They compare themselves to larger organizations. However, when it comes to marketing, small business owners have one huge advantage over the big guys. Small business owners can try new things immediately, measure results immediately, make improvements quickly [CONTINUE READING]
No doubt you have heard about all the different ways you can increase your bottom line such as small business email marketing. Australia is no exception even though the small population makes direct mailing more affordable. As even the small cost of sending out flyers in cities such as Melbourne [CONTINUE READING]
In this age of advertising overload… where people are being bombarded by hundreds of messages a day… having your advertising blend in with other ads is the last thing you want to do. It’s just too easy for a potential customer to overlook your “camouflaged” ad. Yet camouflaging their ads [CONTINUE READING]
Are you looking for ways to get more attention for your business? Most small business owners are! Do you ever feel like the “best kept secret” on the internet? You have a great service to offer but very few people know about you. As a small business owner it’s important to use a [CONTINUE READING]
This has been a difficult year for companies of all shapes and sizes. With the economy in shambles and literally billions of dollars being wiped off the books in the last 18 months, this has certainly been a trying time for many. Newspaper headlines tend to focus on stories relating [CONTINUE READING]
One of the biggest advantages a small business person has is his ability to be a friend to his customers, to help them in a personable way to solve their problems. By setting the example for your staff or co-employees to follow, you are creating an opportunity for them to [CONTINUE READING]
As Seth Godin points out, “Fear is a powerful driver of decisions. Without fear, no one would use seatbelts… you don’t use them because they’re fun, you use them because you worry about what would happen if you crashed without them.” As numerous studies have shown, “pain” (which leverages the [CONTINUE READING]
As a small business owner, you have no doubt heard it is important to keep accurate records but you are busy, and besides, you have gotten along fine so far. You do not see how it can be worth the time it would take. And besides, you need to spend [CONTINUE READING]
As a small business owner or independent professional, you perform a vital function in the economy. Small business is a significant contributor to the economy and a potentially vibrant source of ideas and employment. But how do you get your marketing message to stand out? Small businesses can be divided [CONTINUE READING]
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