We have all heard about Out Of Home (OOH) advertising and Digital Out Of Home advertising (DOOH), however there is a small but growing group of forward thinking business people who are utilising digital advertising to get their shop or store noticed. These business people are using digital posters, these [CONTINUE READING]
One of the most exciting times in anyone’s life can be starting out or taking over a small business. So many times the lure of no longer ‘working for the man’ inspires people to head out into the unknown and try their hand at business ownership. One of the most [CONTINUE READING]
Do you love the idea of sending personalized postcards to your clients as you go about marketing your small business? You can do it in lots of different ways, and it’s a powerful technique. Personalize Your Postcards With Mail Merge Technology One way to personalize postcards is with a simple [CONTINUE READING]
We have always heard that location, location, location is everything. Where does one position the location of your small business? Is location still that important? I believe that it still is, but perhaps not always for the traditional reasons that we all may think of at first. Of course it [CONTINUE READING]
When I was rowing in the Australian Championships I trained 6 days a week. I ate right, slept right, trained right and did everything right. Except… what I didn’t know I was doing wrong. I had a flaw in my rowing style. Measured in thousandths of a second, I held [CONTINUE READING]
If you are thinking of putting up an online business, you must be thrilled to know that there are now affordable web hosting packages you can avail yourself of. Yes, web hosting has become more affordable these days, which means that more and more people are able to get their [CONTINUE READING]
No doubt you like me, you are using your transit time, be it travelling or wait appointment and possibility even your insomnia to listen with your iPod to podcasts in your area of interest. I have a number of marketing favorites now including: Ten Golden Rules Ducttapemarketing Six Degrees of [CONTINUE READING]
It’s almost like an “entrepreneurial curse.” Not in a bad way, but it’s that need to continually be in search of the “next sure thing to grow my business.” That desire isn’t inherently bad, but it can plague us so badly that it literally stops us from creating the very [CONTINUE READING]
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