3.5 billion consumer electronics market to be further developed in rural areas – bringing home appliances, home appliances – home appliances industry

4 12, Laishan disarmament, demobilization and village Guoping Lan, Yun-Hong appliances in the center to buy

Refrigerator And microwave oven, two appliances were spent 2,500 yuan, 325 yuan subsidy from the Government. On this day, the city “

Bringing home appliances “Started. “Appliances to the countryside” to bring with it two expectations: First, benefit farmers, farmers buy cheap home appliances, this is the “home appliances to the countryside” in the mind; Second, preferential prices, in the case of a bad economic environment, help companies develop the rural market.

Then, whether this policy to bring much benefit farmers and enterprises? Temporary 145 million last year to not see “home appliances to the countryside”

Sell Income, just look at this year’s one set of data: 1? In April, a total consumption of the rural market in our city, “home appliances to the countryside” products 76 522 sets (pieces) sales amounted to 104 million, an increase of 150% over same period last year, only 13% financial subsidies for the farmers to save more than 1300 million annually. View from the home appliance category, refrigerator companies benefited the most, 36,756 units were sold,

TV Sold 24,355 units, washing machines sold 13,662 units, mobile phones sold in 1458, another computer,

Water heater And other new products were sold 71 units and 259 units.

The reporter had knowledge of this city, “home appliances to the countryside” than expected sales of 300 million yuan, the special allowance funds matching up and down in 30 million yuan. From this one? In April and growth in total sales ratio is to achieve the desired goal should be is rational.

This show, whether it is “benefit farmers” or “benefits enterprises”, “home appliances to the countryside,” it seems to achieve a win-win. After all, 4.28 million rural population of the city was spending more than 20% of the rate of growth, huge consumption potential, gave birth to a huge market.

“Appliances to the countryside” in the 4-year cycle, in the end will bring much to the consumer market of Yantai? According to relevant personnel forecast 4.28 million rural population in our city, if according to 4 years, 10% of the farmers to buy four kinds of household appliances, namely, washing machines, refrigerators, color TVs, cell phones each to buy a table (Department), for a total price of 7500 yuan, calculated sales up to 3.21 billion yuan, 417 million yuan financial subsidies required. This calculation, such as the count computers

Cooker , Water heaters and other varieties, is expected to reach 35 billion yuan sales.

Huge potential business opportunities, and attract the public enterprise is making determined efforts to seize the rural market.

It is understood that the successful Haier,

Hisense , Aucma, a new flight, sound volume, etc. home appliance brand, and Yun-Hong, Gome, Suning, five-star, triple, Muping

Agricultural Machinery Peace household appliances, mobile and other distribution companies in Yantai, all of the “countryside” to show high enthusiasm. Appliance brands have not only set up in the countryside maintenance, sales outlets, the public distribution companies have also opened to the countryside products “green channel.” In conclusion, how convenient for farmers to buy, where to set up sales channels in. Currently, only the sale of distribution companies has increased to more than 260 outlets, has covered all the townships, such sales outlets during the year is expected to double again and again.

Appliance brand, according to a person in charge revealed that the new city, old appliances section in urban and rural consumption ratio was 6:4 and 4:6 of the two upside down, that is, the new appliance sales accounted for the urban and rural 6:4, the old section of this ratio is 4:6 appliances. Increasingly saturated home appliances in the city from the countryside to the market release of the consumption potential, to become the brand the focus of competition. The source said: “The financial subsidies to attract more farmers to purchase household appliances, this attractive and will attract more enterprises to start a larger movement in the rural market.”