6 Vital Web Design Elements For The Survival Of Small Business Website

For any small business website, standing tall in the face of taut competition is not as easy as it seems to be. The world of internet is now accessible to not only those with the laptops but also smart phones. Every business, whether small or big, not only wants identity in the virtual internet world but also wants the websites to perform and assure return on investment. There are great expectations of the website owner from the websites. For this the web design company needs to consider the following elements.

Upgrading:
There are many websites that have been designed on the basis of older technology and on the internet since a long time. They may not be performing as effectively and efficiently as they must have been doing earlier. This means that they are losing to competition and need upgrading. The upgrading has to be worked out systematically with the help of a professional web design company.

Text Content:
It is said that content is the face of any website. This implies that both the text content and visual content (including images, animations and videos) play a vital role in the success of any website. The text content is very important because it assists in convincing the buyer about the product or service that is being offered through the website. The language used should be simple, void of technical jargons and easy to understand especially by the visitor. The text content should contain the key words and key word phrases that are being entered in the search box of the search engine. Care should be taken that the density of the key words and key word phrases is within limits, because is this is beyond a specific limit the website may be penalized for stuffing.

Visual Content:
Majority of the visual content pertains to images and videos. Images and videos help to develop the trust relationship between the seller and buyer. The videos usually are about testimonials of the past clients. The images are usually about the product or service offered. The visual content becomes mandatory in some situations especially because the website cannot speak as a human being. These should be used where necessary and with the use of appropriate technology. Images and videos have been proved to be more effective than text content but excess of visual content can slow down the speed of downloading.

Blog:
One way to add power to the website is through blogging. A blog assists in community building and people can add content to the blog by expressing themselves through it. This is seen positively by search engines like Google and considered for indexing on the search engine list.

Email:
Getting the email of the visitor and making him/her trust the website is not very easy. Offer a free subscription information email to them and seek their email address. Freebies offered through the email can make them trust you. Physical location details, sometimes the absence of the physical location details such as address and phone number may create an element of doubt and may block the conversion of a visitor into a buyer. So the physical location details need to be mentioned.

Layout and navigation
The layout of the website should be simple and easy to navigate. The visitor should be able to easily find what he/she is searching for in the least number of clicks.

The services of a professional, experienced and expert web design need to be hired for making a successful website design that can survive the competition.

Copyright 2010

Starting a small business is one of the best options for those who wish to earn extra income. A lot of employees these days seem to be dissatisfied with the earnings that they receive, especially now that the prices of a lot of goods and services have become more expensive. However, not all of them can take the risk of leaving the relative stability of their jobs, which is why most of them only wanted to have a good sideline such as a small business as an option instead.

 

There are a lot of ideas on what type of small business can work for an employee. Most of the sidelines are not time consuming and, at the same time, not capital and labor intensive. Employees will continue to focus on their jobs while doing the business as well.

 

However, just like any other business venture, there are certain steps that an employee who wishes to engage in a sideline has to undertake prior to the actual start-up. The employee-entrepreneur must first have an idea as to what kind of small business that should be started. More often than not, the sidelines are based on where the employee-entrepreneur’s interests lie, making the whole venture much more enjoyable to do.

 

After determining the type of small business to be started, the issue of business capitalization comes next. The employee-entrepreneur first asks family, friends and even co-workers for assistance in seeking initial capital, even selling to them the idea behind the business. Small business loans, on the other hand, will be the next option if funding could not be provided by family, friends, co-workers and even personal savings.

 

Small business loans are being offered by a variety of financial institutions, ranging from banks to small credit corporations. The terms behind these loan packages are made tailor-fit to the employee-entrepreneur’s situation and condition, and even the business condition of the sideline itself.

 

In these tough economic times, having a small business is the best recourse to employees who wish to make ends meet. From conceiving the type of small business to engage in to acquiring initial capital either from kin or small business loans, a sideline is a venture worth trying out by the busy employee. Who knows if what started out as a sideline might turn out to become a Fortune 500 company in the near future?