6 Vital Web Design Elements for the Survival of Small Business Website

For any small business website, standing tall in the face of taut competition is not as easy as it seems to be. The world of internet is now accessible to not only those with the laptops but also smart phones. Every business, whether small or big, not only wants identity in the virtual internet world but also wants the websites to perform and assure return on investment. There are great expectations of the website owner from the websites. For this the web design company needs to consider the following elements.

Upgrading:
There are many websites that have been designed on the basis of older technology and on the internet since a long time. They may not be performing as effectively and efficiently as they must have been doing earlier. This means that they are losing to competition and need upgrading. The upgrading has to be worked out systematically with the help of a professional web design company.

Text Content:
It is said that content is the face of any website. This implies that both the text content and visual content (including images, animations and videos) play a vital role in the success of any website. The text content is very important because it assists in convincing the buyer about the product or service that is being offered through the website. The language used should be simple, void of technical jargons and easy to understand especially by the visitor. The text content should contain the key words and key word phrases that are being entered in the search box of the search engine. Care should be taken that the density of the key words and key word phrases is within limits, because is this is beyond a specific limit the website may be penalized for stuffing.

Visual Content:
Majority of the visual content pertains to images and videos. Images and videos help to develop the trust relationship between the seller and buyer. The videos usually are about testimonials of the past clients. The images are usually about the product or service offered. The visual content becomes mandatory in some situations especially because the website cannot speak as a human being. These should be used where necessary and with the use of appropriate technology. Images and videos have been proved to be more effective than text content but excess of visual content can slow down the speed of downloading.

Blog:
One way to add power to the website is through blogging. A blog assists in community building and people can add content to the blog by expressing themselves through it. This is seen positively by search engines like Google and considered for indexing on the search engine list.

Email:
Getting the email of the visitor and making him/her trust the website is not very easy. Offer a free subscription information email to them and seek their email address. Freebies offered through the email can make them trust you. Physical location details, sometimes the absence of the physical location details such as address and phone number may create an element of doubt and may block the conversion of a visitor into a buyer. So the physical location details need to be mentioned.

Layout and navigation
The layout of the website should be simple and easy to navigate. The visitor should be able to easily find what he/she is searching for in the least number of clicks.

The services of a professional, experienced and expert web design need to be hired for making a successful website design that can survive the competition.

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SPINX is a Leading Professional Web Design and Web Development Company providing different web services. Los Angeles Website Design Company provides Website Design and Graphic Design services in Californian and worldwide.

The internet is now being flooded with websites. In this era of tight competition it becomes difficult for the small business website to generate maximum possible revenue. There are some aspects that need to be cleared for the success of any web site. Some of these key aspects are as follows.

Opening page:

The home page is usually the opening page. The web designer should make not only the home page attractive but also other pages till the final pages of the website. The visitor should not lose interest in the website till those final pages.

Navigation:

The web design should be such that the navigation is easy. This is about the ease with which the visitor is able to find the things that he/she has been searching for. He/she should not be confused by the layout of the web pages. If the visitor finds it difficult to search for things on a website, he/she may just click on to another website.

User friendliness:

Besides navigational ease, the other ingredients for making the website user friendly include the visual content. Studies have proved that the visual content including the images and videos are more effective at converting the visitor into buyer. The images and videos should be quick to download. This is one of the key elements of the website being user friendly. The services of a professional web designer need to be availed to embed the visual content on to the website in such a way that the speed of downloading is least affected.

Text content:

The text content of any small or big business web site plays a key role in convincing the visitor as well as for indexing on the search engine list. The text should be simple and easy to understand by the visitor. The text should include the key words and key words phrases that are being searched for by the visitors. The font of the text should be such that it is legible. The background should be such that it is easy to read the text. Usually a dark colored background has a negative effect on the prospective buyer. The phrases that call on the visitor to buy should be highlighted.

Browser compatibility:

The technology used to design the website should be compatible with the different platforms such as Internet Explorer and Mozilla Firefox. The incompatibility with these platforms could result in the website not be accessible by the final user and consumer. Flash is usually not supported by the internet explorer and this could prolong the duration of downloading. The use of flash is recommended in limits.

Splash pages:

The denizens of the internet world are usually too busy to wait. A splash page usually precedes the home page and at times compulsory to be viewed. It is only after the end of the splash page that the visitor can see the home page. This can be at times very irritating for the visitor. A good web design always avoids using splash pages.

One should avail the services of a professionally adept web design company to get a small business website designed in such a way that the return on investment is assured.  

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