Suning Background: “500” Is Only Five Years Away

“5 years,” Sun Weimin paused, “We must Suning into a global Fortune 500 companies.” June 17, this Suning Appliance (002024) president headquarters in Nanjing Suning says.

Another Chinese company, a call for “500” target.

Suning How far away from 500? The 2006 revenue 25.9 billion yuan year’s Suning Electric, with 500 in 2006 finished last of that called the Nike (NIKE) company Bibi, we can see a measurable difference?? Nike annual revenues of 13.74 billion U.S. dollars, equivalent to about 100 billion yuan RMB, which means that Suning to five years to quadruple its size.

At the same time, 100 billion yuan for the objectives of the Suning Appliance, also means that the two important figures. First, by 2010 to account for at least 10 percent of Chinese household appliance market, market share, and this figure is only 4%; Second, the need to maintain more than 50% annual growth.

People obviously feel

Sun’s “Heroism lofty” is not dizzy. In his view, China’s home appliance market capacity in 2005 at 650 billion yuan to 700 billion yuan, with a market growth of 10% per annum calculated to 2010, market capacity should be around 1 trillion yuan?? Even a “5 home to divide, one can achieve 200 billion yuan. “

In a favorable environment for the people that Suning Sun rapid development will not be “fantasy.” After all, its U.S. counterparts Best Buy (BestBuy) had already achieved over 13 years to maintain 65% growth rate, currently ranked world No. 179 500.

Best Buy if trace the history of Taiwan after its integration of logistics and supply chain management process integration as represented by the Department of the refinement of business idea, through the development of this enterprise has always been, is precisely what led to this enterprise has been the basis for sustained growth ability.

Fact, a month ago, Sun Weimin said “500 goals”, he stood beside the money crowd, CEO of IBM Greater China. That day, Suning Appliance and IBM is signing day?? An investment reached 300 million yuan of information technology projects, IBM will help manage the system, Suning Appliance and information systems integration. Sun hopes the people of this investment, to promote its after 5 years to complete dominance.

Suning is the first burst from his back-transformation of a “500” target enterprise, this may be seen as more and more Chinese enterprises attach importance to “the system capabilities to solve their own shortcomings,” a typical embodiment.

Enterprises in China experienced a “diversification”, “brand” and “internationalization” and so a single path attempts, Suning want to show people their own from the “back” to find a real increase in channel, and ” 500 “Only 5 years away.

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