When starting a business, many people like to spin their wheels buying business cards, getting licenses, talking to lawyers, setting up rental agreements, and creating letterhead. New entrepreneurs get completely bogged down in tasks they assume are productive, leaving little time to sell their product. This article will explain why all of those little tasks won’t make a difference if you don’t get out there and sell.
Selling needs to be the first thing that you focus on when you are starting up a business. You have to test your product in various markets to find out if it will even be successful. It would be pretty disastrous to open up a store that took you your entire life savings and 2 years to develop, only to find that no one is interested in what you have to sell. Unfortunately, this happens every day and there are tons of boarded up boutiques that could have been saved with some up-front testing and selling.
You want to sell your product right out of the gate. Don’t sign a lease before you know your product is wanted. Don’t waste all of your time worrying about rules and regulations if there is no business to build on those regulations.
Once you start selling, a momentum builds, and eventually the sales numbers will start to move your business forward like a cruise ship. It is very hard to get going, but once it starts moving, it will propel the rest of your business along and it will be much easier to have the time to print the stationary and worry about your logo later.
You should never outsource the control for the selling of you product. You don’t have to do all of it, but you need to be the one, to orchestrate it and to make sure that everyone in your business is selling following your vision.
Joshua Black is an on-line infopreneur, marketing consultant, copywriter and educator dedicated to helping the bootstrapping small business owner succeed.