Michael Masterson is a masterful entrepreneur, marketer and copywriter. One of his books is entitled Ready, Fire, Aim. Please examine this title carefully! He’s saying that you “fire” before you “aim”. But the best course is to “aim” before you “fire”.
Let’s look at copywriting, and plug in the “aim” before “fire”. I have taken many writing courses at the College of DuPage – writing novels, screenplays, short stories, essays, etc.- over the years. Yet this doesn’t teach you to write copy. The best aim experience is to copy great ads by longhand. This technique I have learned from notables like Michael Masterson, Johny Carlson, Maria Veloso, and Brian Keith Voiles.
The other problem is working with clients. For example, in my case, I used to work with clients running my own consulting firm form 13 years. Motorola taught me much about working with clients, wearing the hats of business analyst, project manager, and Six Sigma Black belt. Yet many folks jump into freelance writing – yet they have no clue regarding working with clients.
Now let’s look at Internet Marketing. There are folks offering “systems” to make money, via the Internet. Can they all be right?
Not really! Here’s what I “personally” recommend to learn Internet Marketing.
If you plan on starting a small business, I recommend the following (WARNING: This requires some time and effort on your part – but it’s well worth it):
1. Signing up for the free, 30-day challenge (look at Google).
2. Taking the free “My Own Business” course (look at Google).
3. Sign up for Clayton Makepeace total package ((look at Google) and follow the daily articles.
4. Join the Internet Marketing Joint Venture at http://www.jointventureim.com/
Then map out a business plan. If you are in the US, get help from the following resources:
1. Small Business Development Center Network.
2. S.C.O.R.E.
Let’s take a closer look at Internet Marketing Joint Venture.
Listen to the video. I’m inside this group. I pay no dues – yet I do real work and share expertise, with other professionals. I give this group my highest endorsement. I look forward to hearing from you. You will learn to “ready, aim, fire”, rather than “ready, fire, aim.” But please – do the 30-day challenge.
Randy Kemp
http://www.b2b-techcopy.com