Marketing is an area where small and startup businesses proceed with caution. That’s understandable as small and startup businesses have smaller budgets, and each dollar they spend has to count. They cannot afford to waste money on unimportant and unsuccessful endeavors.
Most small and startup business often rely on referrals and word of mouth to promote their business. Although both are good ways to market a business, but they won’t be enough to attain widespread market exposure. With a little creativity and a small investment, there are things a small business can do to create an effective marketing campaign. There are a few long-term marketing approaches you can do that won’t require as much work and investment. One of them is the business cards.
This small and effective marketing tool has long been trusted by business owners to share and exchange contact details with their target market. No elaborate tool is needed to create a compelling business card, making it one of the most cost effective marketing tools today. If you are dead serious about your image in the market, then good and effective business cards is a must.
As the first piece of marketing material that your customers will receive, it is crucial that the card creates a good impression of your business. Although your business card itself won’t close a sale for you, it is considered as a very important part of influencing a sale. So, if you are ready to print your first batch of business card, the question you would ask now is how to printing your cards? One option you can consider is full bleed printing.
Now, just what is full bleed printing? The word bleed refers to any design element that extends beyond the border of a document. Full bleed printing is the technique of printing business cards on a surface that is larger than the size of your actual output. The excess is usually cut off or cropped to acquire the right size of the final output. Although this process varies from printer to printer, the most common bleed is about one eight inches.
A full bleed printer for business cards will usually require you to have a file measure of 3.65 inches by 2.125 inches. After printing, the extra 0.125 inches is cut from each dimension to get the 3.5 by 2 inches standard business card size.
Aside from full bleed printing, a partial bleed printing is also possible. In partial bleed printing only some of the design elements extend in one or more of the edges. Even though this process can produce a unique business card design, it is very limited when it comes to design flexibility. If you want high quality and effective business card templates, make sure to create a business card in full bleed.
Why should you go for full bleed printing?
Full bleed printing is something that you must always require for every printing company that you will hire. There are some printing companies that usually charge extra for this kind of process, but there are some especially those reputable ones that do not. The main advantage of full bleed printing is that it gives a seamless, edge to edge full color printing output. Business cards that are printed and created through this process look much more attractive compared to business cards that do not use full bleed printing.
More tips and information’s on how to make cheap but winning business cards can be found at online printing business cards.