If you are involved in network marketing in virtually any industry, it is essential to maintain an integrated presence on all of the major social networks. Social networking today is one of the most powerful, cost-effective, and efficient methods of promoting a business available anywhere. Social networking connects the entrepreneur with an entire population of like-minded people who are potentially interested in the products, services, or opportunities being offered. Furthermore, because these individuals choose to participate in the marketing effort, they are effectively a warm list of potential prospects. By opting in to the entrepreneur’s site, these potential customers are essentially pre qualifying themselves.
The major social networks that the entrepreneur needs to consider today are Facebook, MySpace, Squidoo, Plaxo, LinkedIn, YouTube, and of course Twitter. Each network offers an outstanding platform for the dissemination of marketing messages, as well as the ability to connect with prospective buyers. The downside however is that the sheer number of these social networks and the idiosyncrasies of each make maintaining a social networking presence somewhat difficult.
For that reason, many entrepreneurs turn to outside firms who completely manage the entire social networking campaign. By outsourcing social networking processes, the entrepreneur can ensure that the campaign is optimized and cost-effective, while saving a tremendous amount of time in the process. To fully understand how the social network works, the entrepreneur must spend a significant amount of time and energy as well as the frustration of trial and error. Many people find that outsourcing just makes good business sense.
Another consideration is that a large number of users enjoy the process of working with social networks, which can be a potential risk. It is very easy to waste a tremendous amount of time on social networks without really accomplishing anything. For that reason, the entrepreneur must define what they intend to achieve through their social network presence, and then manage their commitment accordingly.
The bottom line though is that to fully leverage Web 2.0 technology, a social networking campaign is essential. It is also important to understand that the integrated tactics are mutually supportive. The more times people are exposed to your messages, and the more places they see them, the more successful you will be.
Jan Engelbrecht is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Jan and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Jan, visit: http://www.janenge.ws.