Choosing the Wrong Courier Could Give a Negative Impression of Your Own Business to Your Clients

In a business where you rely heavily on getting goods to your customers you put your company reputation on the line when it comes to choosing the right courier. So how do you choose the right courier company?

The courier market, especially in the UK, is flooded. There are many players in the market from small start-ups to large international organisations, each of whom offer different delivery solutions and levels of service. Naturally, as these levels of service vary so does the price and it’s an easy trap to fall into go with the cheapest because you think you are saving money.

Before you make a decision on a courier you need to take a step back and think about what your customers would think of you failed to deliver their orders in a timely fashion and in one piece.

They don’t see that the courier has failed; they see that your company has failed in meeting your promise to them and this can have repercussions on your chances of getting repeat business – not least damaging your reputation by word of mouth.

It is vitally important that you trust your courier company to deliver, in terms of getting the package to your customer and meeting high levels of customer satisfaction. You need to know how your courier company operates and have a good relationship with them. It may help to get a collection of references from other customers of each courier company that you are considering – be careful that many companies will only post positive references on their web sites so if you can talk to their customers.

If you don’t know where to start when it comes to looking into the right courier company you may want to consider hiring the services of an independent consultant? A consultant will have already collected references, performed research and quality assurances on them and not least performed a pricing analysis.

Next time you consider changing your courier company make sure that you have taken the potential consequences into account before appointing them on cost alone.