Tv Must Be Carefully Thought: Cover Down With The Help Of Capital

TV Must be carefully thought? Cover down, with the help of capital, multi-source coverage

Coverage area for their own space to create a more bright?? From C392009-year TV coverage Forum

In Advertisement Space has always been such a popular saying: “I know at least half of advertising is wasted, but the problem is, I do not know which half.” This is from John – Wanamaker’s famous quote; Similarly, TV coverage of today’s market, there are similar problems; for provincial satellite TV, the three major financial expenditures each year; first cover charge, followed by content Make With the purchase, the last is the management and marketing personnel and equipment updates. Many TV top leadership emotion, if an income less than 200 million TV channel, then that is a money-losing, this encapsulates the TV business difficulties and confusion.

From the end of the 2008 Olympic Games, the economic crisis from the American continent began to sweep the world’s madness, many famous enterprises are faced with the performance of large water and wilt the fate of a large number of layoffs, which make the Chinese market and business can not survive a whirlpool of economic crisis; of course China’s advertising market is under unprecedented attacks, it had revenue is still relatively rich provincial satellite TV in the advertising market began stretched, resulting in program innovation, viewing the site compete with the coverage of all the white-hot competition for the point attempt to try to restore the advertisers of all ages. However, “coverage” for the TV, the advantage is the beginning of communication is the basis of consolidating the brand; but everyone knows that Radio Network lack of resource scarcity, STAR had achieved an annual consumption of huge amounts of money under the “signal transmission speed road tolls”, almost everyone without exception Yangtianzhangtan, everybody scratching their heads crying, TV channels earn money to always have the hard time. Quite a few leaders lament: “Road money left to buy, no money to buy a car opened.”! Satellite TV operators are also many research scholars, experts argue is the road in each other (cover) first? Or buy a car (program) first? If you have a good argument, which is more for TV senior leadership deeper into the myth?? Causal relationship between the chicken and egg …!

However, there is no denying the human transmission signal technology as a means of increasing renovation, the State urged the gradual shift digital platform on time, the entire transfer, and diverse Streaming Media Populations are expanding rapidly penetrated the eye, fringe benefit rights of the people viewing the live broadcast satellite will be launched, etc.; gave the senior leadership of the provincial TV once again into the heavy thinking. Immediate dissemination of the environment changes, TV channel willing to foreign aid combined with tandem, multi-channel communication signal, the crowd at the viewing preferences and habits of impermanence, New Media Performance model after another, and rapid development, customer and 4A advertising effectiveness of traditional media companies increasingly suspicious signs on the TV at the moment operating in the end the existence of “business opportunities, danger lurks everywhere”? Or “wound machine infinite”? But, frankly, the TV programs can save or suspend payment of the purchase, but also may reduce the recruitment of workers, and even less buy some equipment, but did not pay landing fees on time, quickly look will be “dropping”; signal is interrupted or disappear soon, not only displeasure of senior leadership, not more advertisers associated understanding, the task did not lead to political propaganda sheets, viewing position backward, and even income-generating tasks blocked; can be said to fame and fortune are immediately faced with a situation to lose, this is TV operators are all gloom sounded high; ” mid-hard dry! annual dry! “

Does “coverage” is a huge annual cost of necessary expenses, not “cover” almost no chance to be watched, so do not understand the coverage is not no easy task, but a very professional and scientific works, need to stress on data, research, professional cover the company’s share those concerns are to do company specific research strategy, which makes the cover as a highly specialized and detailed scientific work. At present, the TV channel on the market is generally divided into three levels of coverage; first spend huge sums of money in 35 cities to cover, knowing that the area is also prime spots-bought teeth, which is covering the cost of most of depletion of local TV ; followed by more than 330 secondary cities, which do colleagues tested the beginning of TV coverage, in the end “what” first “what” after the choice of market coverage, how to identify and select the implementation of the priority areas covered by building; of course re-surface on more than 2,800 county-level market, the coverage area, it is often easy to overlook is difficult to implement all the most headache, the face of many counties the market is even more perplexed, as if there is no evaluation criteria for selection point, everyone seems to are blind elephant.