Writing a Marketing Plan
Whether your business is a start-up or existing, marketing plans are a crucial component to sustained financial success. Careful planning will ensure successful implementation, leading to intended financial results for your organization. This planning begins with the development of a marketing plan.
Before you begin, it is important to establish a completion date for the initial draft, to identify important parties that will contribute ideas for the plan as well as the responsibilities of individuals to implement the plan and the annual marketing budget. Once you have set the stage for writing and completing your plan, you can begin its creation.
Follow these 7 steps when writing a marketing plan:
1. Setting the Objectives– What are your organization’s marketing objectives? What is required to achieve your annual revenue goals? How many customers do you need to acquire? How much revenue should be generated from existing customers? For existing businesses, a beneficial exercise to complete is a S.W.O.T. analysis. Identify your organization’s current strengths, weaknesses, opportunities and threats. This analysis will enable you to develop key insights into the drivers of your business and what changes need to occur to reach your annual targets.
2. Research-Conducting market research and market analysis can allow your business to understand where your customers are currently coming from. This information can allow you to set focus areas for new client acquisition as well as up-selling opportunities for your current customer base.
3. Define Strategies-How will your business compete against your competition? What are your target markets? What price offerings will give your business the greatest competitive edge?
4. Develop a promotion plan- Outline which marketing communication tactics are needed to achieve your strategies such as advertising, PR, search engine marketing, events, etc. Choose a few tactics under each strategy to implement.
5. Build Measurements for Each Tactic-Outline how you plan to measure the results achieved for each tactic. How will you track and measure ongoing results? What metrics are crucial for your results to be obtained? I.e. # clients acquired, total sales volume, product mix.
6. Develop a Strategic Plan- Outline step by step the concepts and ideas that are needed to achieve results. Set weekly, monthly and quarterly goals, identifying the individuals responsible for each task, as well as which metrics will be achieved and tracked.
7. Implement, Track and Modify the Plan- Now is the most important piece of the marketing plan- implementation. As you implement your marketing plan, be sure to track all results. If you have a team working on the marketing plan, be sure to update them to results experienced by the entire team. As things requ
Now Pay Close Attention —
On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret
==> Dumb kids on Facebook make $ 119,833.57!
So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!
Visit this page ==> Dumb kids on Facebook make $ 119,833.57!
What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make $119,833.57!