M & A Star Does Not Give Up Good Things More Exciting Future

2006 5 12, Five Star and the world’s largest home appliance retailer Best Buy joint venture success, becoming one with the world alliance of joint ventures 500, May 18, Best Buy Five Star held executives will meet, on May 29, the new five-star celebrations. Five Star quickly took to the road of internationalization.

By mergers and acquisitions, not to give up good things

Despite the success of joint ventures, Wang Jianguo said that the process is challenging because of cultural differences, different modes of thinking, team integration difficulties and challenges still exist, but the important point, both parties through mutual communication, to establish trust. Although Best Buy is the largest global Fortune 500, but as the acquired business, Five Star can not give up their very good things, so M & A process, or complementary, how the concept of Best Buy maturity, experience and five-star China combine to create a new model.

By more than six months after the operation, Five Star to see great hope, mode of operation, management major change in thinking. Five Star working on a unique business model. Now the model is a simple household appliance industry extensive, and pay attention to the number of outlets and number, and no real customers and suppliers to bring much of value to employees, in particular, the value to suppliers is not large, and now it is big adjustment. Wang Jianguo said that the future development of the Five Star confident, because of the brand’s advantage, sufficient capital, the original capital is not enough, now the capital need not worry, because for more than ten billion yuan.

Gradually became the industry benchmark for home appliances consultant

On average up to 97.8% of the customer satisfaction rate of Five Star Appliance consultancy model brings the largest gains, Director of the Centre Five Star King-sing, said planning. It is understood that during the Golden Week this year, according to Five Star for “appliance consultant” services, consumer groups had made the research point of view, customer satisfaction increased to 97%, to accept the average consumer appliances consultant to help them in the past only purchase the same amount of time to spend 43% of home appliances and consumer appliance consultants are given complete sets of the final end appliances with price than the consumers make their own choices about the average cost savings of 10%.

It is understood that advisers from the appliance last year pilot stores in five 18 to September there are more than 50 stores in the pilot, there are already more than 1,000 consultants in the five-star appliances play a role in all stores.

Wang Jianguo said that as a Zhuzhu giant trees, one can only see growth out of the branches, but the real support is often unseen tree roots. Appliances consultant, too, appliance consultants are the front-line staff directly to consumers, but the star in the group also set up a special headquarters in logistics, operations, planning, and information to support the team and has a separate team of consumer research and analysis to provide data for the appliance consultant support. He said the five-star flag of 2007, all stores will set up a dedicated appliance consultant, to open to the general promotion of this model.

8 years air conditioning agent from the two brands began to seven provinces across the river north and south of a large group of strong global procurement system covering all over the country’s nearly 140 home appliance chain stores, appliance covers eight major categories The super brand lineup, with China’s 100 million consumers all the trust and support, Jian-Guo Wang led the Five Star created the miracle of Chinese home appliance chain industries. 8 Five Star with the same industry-leading rate of development to create a myth of the development of another. Five Star will be the future for the majority of consumers of what remains to be seen.

[Key words]:

Five Star

 

Home appliance chain

 

Best Buy

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