digital terrestrial TV Coverage at the same time vigorously promoting its operations and operation mode had been the main concern. This reporter has learned, Shanghai, Henan, Hunan, Heilongjiang and other public places are exploring business model is based on. In this context, some enterprises began to try to set up joint ventures with local operating the main radio and television sector, launched terrestrial digital TV promotion and operations. The industry believes that the capital level of cooperation to promote the development of terrestrial digital television, the future will become a trend.
Operators need to mobilize the enthusiasm of
In the promotion of digital terrestrial television, the state capital of 2.5 billion financial support is undoubtedly a major driving force. However, the reporter learned that this 2.5 billion is mainly used to support the wireless signal coverage of work, there is no work around specific operational support. Since SARFT will be positioned as a public service terrestrial digital TV Service Project, so there is no case of certain business opportunities, to promote throughout the operation of the main active terrestrial digital television is not high.
Reporters earlier in Shanghai, Liuyang, etc. interview learned that the local operators are operating an enterprise, if not profit support, they are difficult to maintain normal functioning and development. For these operating companies, the launch tower construction and reconstruction, the complement of relay station construction, purchase and compiled and distributed programming, set-top boxes and feeders and other products procurement, promotion and maintenance, recruitment, etc., all require substantial funding. Therefore, no reasonable profit for their support of the public is completely unacceptable.
Ningbo promote Electronic Co., Ltd. is a high-definition terrestrial set-top box manufacturer, General Manager of Forestry told Lee, “China Electronics News” reporter, as operators around the enthusiasm is not high, led to the current number of users small, terrestrial HD set-top box shipments are few. This reporter learned that the amount is difficult to scale, not only set-top boxes, TV Pushing the digital television business as one machine can not get the scale of development.
In fact, the terrestrial digital television in the vast rural areas and urban high has great development potential. It is understood that currently approximately 378 million households, there are 143 million cable subscribers, satellite TV users in rural areas about 3000 million, and the remaining 200 million rural families, especially families still need to rely on terrestrial wireless way to watch TV programs.
The moment, the development of terrestrial digital TV there are many difficulties: on the one hand, there were still a large number of families need to watch terrestrial digital TV; the other hand, operators are not enthusiastic about, cause these families still face “look TV difficult “predicament.
SARFT Academy of Broadcasting Planning, Wen-Bo Jiang told the “China Electronics News” reporter, terrestrial digital TV promotion, to explore the establishment of a good business model, so can only do this work.
Cooperation or into the trend of capital
As Wen-Bo Jiang said the director, as the promotion of terrestrial digital TV to find a good business model. This model must terrestrial digital television in ensuring the basis of public welfare, and fully mobilize the enthusiasm of enterprises operating in, to a reasonable profit, to support their sustainable development.
To promote terrestrial digital TV, money is the main operating parts of a major problem. However, the reporter learned that parts of the main operators of “Eight Immortals, have done their best” to complete the fund raising work. For example, the Shanghai Oriental Pearl Tower is a listed company issuing its shares to raise through terrestrial digital TV promotion funds; Liuyang radio and television sector is through Shenzhen Kai Ruijie way joint venture to set up wireless network companies, the promotion of ground digital television and operations.
As the Pearl of the Orient as financing through the stock market does not have the typical way, after all, China has not the strength of several such companies. Operations through joint ventures formed the main body, conducting outreach and operations, after the joint venture partners to benefit from a certain percentage of sharing, it is a replicable model.
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