Recently, the reporter learned from relevant sources, a number of large influx of new capital in Nanjing, to set up plants to produce high-quality butter Vinegar , East China market, high-grade vinegar sauce imminent reshuffle of the pattern.
As high in East China and vinegar sauce huge consumer market demand, but far from the current market supply can not meet this need. The new capital injection, will create a new industry of East China vinegar sauce in the market.
Seasoning Polarization in the high-end products into the market highlights
The saying goes “open seven things, firewood, rice, oil, salt, sauce, vinegar and tea.” Soy sauce And vinegar, as the familiar condiment, has been for thousands of years, long Diet Culture, the growth of the market for spices provides a fertile soil. In recent years, China’s flavoring industry gained rapid development, production has more than 10 million tons, a Food Industry in the new economic growth point.
With the escalating consumption, market competition intensifies, seasoning to the upgrading can show trends, high-end condiments market capacity to further expand in the coming years, seasoning products towards diversification, nutrition, health and so the direction of development. Unfortunately, many types of local Chinese condiment though, many brands, but the lack of competitive, good reputation and popularity of products, especially in high-end market, the Chinese condiment industry concentration is low, generally small scale of production, technology outdated facilities, Package Brand awareness is not strong. The foreign legion has long been eyeing the Chinese mainland market, with Japan’s Ajinomoto Co., Ltd. acquired Amoy, Japan, Kikkoman down in Kunshan, Unilever acquisition of Lao Chai sauce, a traditional condiment industry in East China’s game shows situation.
Homemade vinegar sauce brand Xiao Erhei to seize the high-end market in East China
In this situation, the East China sauce vinegar industry surfaced massive capital operation, Xiao Erhei Pukou base-class facility in Nanjing recently Dress listing, which indicates that domestic brands in eastern China’s rise. Reporter then interviewed Xiao Erhei Marketing Head of the center, he said, as the economically developed east China areas, on the vinegar sauce products with high quality demand. Nanjing plant will be put into operation Xiao Erhei traditional and the modern illuminated with high-end brand image into the East China market, communicate, “Jane brewing delicious, healthy China” brand message to consumers to provide natural, healthy, delicious sauce vinegar This is also consistent with the pursuit of quality of life in East China consumer demand.
Xiao Erhei “Jane brewing” delicious, greatly sought after market
Learned, Xiao Erhei Food Group Co., Ltd. was established in 1997, is a science, industry and trade into a modern integrated food conglomerates. Xiao Erhei set of cross-class experts in the industry leading authority led, after many years of the industry’s most cutting-edge scientific and technological fields has successfully established an independent set of patent rights sauce vinegar brewing process and criteria, Xiao Erhei be named “Jennifer brewing. ” Currently, Xiao Erhei “Jane stuffed” products include soy sauce, vinegar, two types of premium (especially for), gold standard, fine, four grades of quality. To large-scale, modern science and technology into the future direction of Xiao Erhei has been committed to modern scientific research on the traditional brewing process of inheritance and innovation, and uphold the “School for the body, Western learning for” the modern brewing concept of “zero defect “” zero pollution “Automatic Chemical industry Plant, bearing the essence of the Chinese brewing culture, and strive every step, every link, all contain the idea of brewing heritage thousands of years, can withstand harsh modern technology validation, to ensure that every drop of Xiao Erhei vinegar sauce, both delicious heritage, also health and safety.
Condiment industry with domestic brands nobody silent category segmentation, geographic segmentation in it, “Southern sweet North Chatham, East sour spicy in the west” of the food culture unique to China contributed to the “difficult to reach.” Xiao Erhei follow this rule, adhere to the “one party to raise water and soil” and the brewing philosophy, suitable for the production plant in Nanjing, the local people of the vinegar sauce, and positioned in the high-end market, covering Jiangsu, Zhejiang, Shanghai, Anhui and other major areas . It is understood that, because the Spring Festival is a traditional sauce vinegar consumption season, Xiao Erhei certainly not miss this opportunity to show their talents, the Nanjing plant production Xiao Erhei brand vinegar sauce around the Spring Festival will be held into the wholesale and retail channels to consumers East feast on the table when the essential flavoring materials.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as electric scooter chair , electric wheelchair battery.