One of the first things that you need to do when you are planning to start a cleaning business is come up with a great name. Your business name is at the core of your overall branding strategy and will heavily influence customer perceptions so it is worth taking the time to find a good name. This article sets out some tips for naming your cleaning startup.
1) You can state what your company does as part of the name but don’t let your name limit you if you are not sure of the future direction that you may want to take. A more abstract, all-purpose name can give you more flexibility.
2) Using your name, as the owner, in the business name can add a nice personal touch and make your business seem small, friendly and local. It can also limit your future direction though so think clearly about where you want your business to go before making this decision.
3) Try to think of names that are short, easy to remember and jump out and demand the viewer or listeners attention.
4) Get opinions from friends and family. Make sure that they can pronounce the name clearly and test them to see if they remember it a week later.
5) Choose a name that will make you feel proud, confident and happy as the owner of your cleaning service.
6) Be original. Consider the names of your local competitors and try to come up with something unique that won’t confuse customers.
A lot of brand value or goodwill will be built up by your business over the years so your name is really an investment in which to store this value. Changing a name creates headaches for many reasons so make sure that you get it right first time round. Set your cleaning business up for success by giving it a great name.
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