Cross-sectoral Co-financing Of The Capital Price Cut One Billion Bailout Suning – Suning Appliance,

2008 first half, in the macro-control price increases, natural disasters, market background, for the retail, tourism, consumer and other related industries and the growing focus on personal banking business, how to improve sales performance continued and expand consumer demand, improve service value, as many enterprises need to be solved.

The third quarter, triggered by the U.S. subprime mortgage crisis, the financial tsunami sweeping the globe, for a time, in the current macroeconomic situation, the “winter”, “shrink”, “slow down”, “laid off” and so has become global economy of the most common terms. The Chinese economy is also maintained rapid growth, but still more or less by a certain influence, in the current face a new round of macroeconomic adjustment, the relative shrinking consumer demand, market background, a top-down urgent action to expand domestic demand. Recently, the countries also announced a 4 trillion scale initiatives stimulating domestic demand, local governments have also announced a more substantial action to stimulate domestic demand. November 26, PBC 10 years, the most significant interest rate cut, and cut the deposit reserve ratio of financial institutions, also shows the state to encourage investment and stimulate consumption determination.

12 month is the traditional commercial season, Christmas and New Year’s Day followed the market presents tremendous opportunities, relative to the National Day golden week, the month in December called gold. The end of the year but this year seems to cast a shadow over the market, consumer confidence is needed to solve the problem, “How to rebuild consumer confidence” is a topic facing businesses.

Beijing is the first cross cut prices

Union After a period of gestation, yesterday (December 3, 2008) morning, in response to countries to stimulate domestic demand, stimulate consumption of the call, in the northern China area Suning, Suning Appliance, Orient Home, China Merchants Bank, China Minsheng Bank of China Comfort Travel, ring ring home, Shanghai Volkswagen, Huayuan Guo travel and other leading companies from various industries as well as Siemens, Samsung, Panasonic, HP, Dell, beauty, LG, Canon, Hisense, Konka, Founder domestic appliance manufacturing giants such as veterans gather to discuss the current situation, how to joint efforts by large price cuts to stimulate domestic demand, stimulate consumption. A particular economic environment that alliance was born of cross-price reduction. The first self-organized by the business alliance was established in the cross-price reduction.

Suning Appliance northern China area executive president Fan Zhijun introduction, the “cross-price reductions Union” membership organization in September Suning “Pan Family Consumer Industry Alliance,” again based on military expansion, marked the development of our business model achieved a major breakthrough, not rigidly adhere to cooperate with industry. Also shows that social responsibility has been more and more companies to write corporate culture.

Yesterday of the meeting, participants raised the maximum corporate CEOs are “rescue”, is about how to “rebuild consumer confidence”, launched in depth. Meanwhile, the presence of you veterans have revealed its market launch in the December end of the year’s “stimulate domestic demand, stimulate consumption,” large-scale price reduction initiatives, to mobilize popular enthusiasm for the consumer.

Price cuts worry union rescue mission

Fan Zhijun said, “to stimulate domestic demand and stimulate consumption,” not only do the national level, state investment alone is not enough pull, stimulating domestic demand to stimulate consumption is one of the prerequisites, in addition to stimulating consumption and increasing income, the further decline in commodity prices, business is also an effective means of stimulating consumption, lower prices to expand sales through the success stories abound in all areas of business. The combined price cuts we need is not competition, but was given a larger mission: to stimulate consumption by stimulating domestic demand. Fan Zhijun further stressed that the retail industry is an economic “throat” industry, retail development, good or bad, will affect the upstream industry, thereby affecting the energy, finance and other industries, can be said to “trigger.” For our alliance so many businesses are industry leaders in their respective fields have a strong appeal, I hope we can stimulate the joint industry of the other companies follow suit, which is set up we sit down together Union of mind.