Tenasevereance – What?

A word I coined and use regularly as well as something you are going to start to hear more from me about is a word I call “Tenaseverance”.

You have probably never heard of this word before, because it’s was not a real word…..until now! I came up with it during a branding session for my Venture Capital firm Huckleberry earlier this year and was hesitant to release it until the time was right. Well everyone, now it’s the right time!

There are certain similar traits that all very successful individuals have and are predisposed to. Whether it be from their upbringing, how they think and how they act now, whatever it is, I always find it fascinating to connect those dots, which I will be starting to do to do on my weekly profile series every Monday. These traits and philosophies should be shared with the masses to make that knowledge available to everyone so that all of us have the opportunity to be better people and consequently make it a better world to live in.

So what does that have to do with Tenaseverance? Well, here goes:

ALL, and I MEAN ALL successful people practice Tenaseverance.

Not just a little bit. They have Tenaseverance oozing from them. This is something that anyone who wants to be successful in his or her business or in life must embody fully.

So what is Tenaseverance????

First lets start by defining the word Tenacity: Dogged belief in maintaining focuses and trajectory towards a desired goal.

Now Perseverance: To march on in spite of counterinfluences, opposition, or discouragement.

Tenacity + Perseverance = Tenaseverance:

Your Definition Here.

For my company and me I define Tenaseverance as “the catalytic commitment of Huckleberry to its visionary partners”. This is something we commit to with our partner companies and something I practice with my own company.

For everyone else it is probably different. So I suggest that you define what your specific Tenaseverance definition is for YOU.

But wait, there is so much more!!!! The cool thing is this can be TAUGHT AND LEARNED!!!

This is not some lucky sperm club that only a few people are able to be part of. Tenaseverance is not only perseverance, not only tenacity, but BOTH and MORE!! It means to persevere on, do whatever it takes, suck it up, sacrifice, believe in yourself when no one else will, visualize it, have a deep determined belief and do what it takes to make it happen! Humans will follow that type of leadership, and if they don’t – well then they will just bounce right off of you because your Tenaseverance is SOOOO POWERFUL that it keeps you going despite any and all types of opposition or defeat.

When opposition is against you, when people don’t believe in you, when everything looks hopeless, when you just cant get on any more, when you have no where to turn, it’s a good time to remember to be practice Tenaseverance.

BE TENASEVERANT, DO TENASEVERING THINGS, AND MOST OF ALL PRACTICE TENASEVERANCE.

Last two fun things about Tenaseverance:

1. My first book Winners Persevere was written when I was 23 and is now finally available for purchase. I have just now started to put together an outline for my next book, where I will be rightfully titling it Tenaseverance, and will debut in 2010.

2. Little fun fact for all of my readers – I have only one tattoo currently on my right shoulder of a logo of the first company that I started. I will be tattooing the Tenaseverance Venn Diagram on my other shoulder not only because it has deep meaning to me that goes much further than just what this blog post is about or what the book will be about, but I also truly 100% believe in Tenaseverance and practice it in my every day life.