Small business owners often feel frustrated with their marketing budget and marketing plan. They compare themselves to larger organizations. However, when it comes to marketing, small business owners have one huge advantage over the big guys. Small business owners can try new things immediately, measure results immediately, make improvements quickly and experience rapid sales growth!
If sales are down, it is a good time to try some new marketing tricks. If sales are up, it is vital to have a plan in place that will maintain your momentum. Here are a few ideas that will put your business in the right direction.
Mail greeting cards to your contacts. Everyone gets inundated with cards in December, marketing with a greeting card in July or October or February is sure to be noticed. In July, let your customers know you have treats perfect for the dog days of summer. October is a great time to let your clients know you have some frighteningly good deals going on. February is a perfect time to let people know you love their business and referrals. Quality greeting cards (the kind that have real stamps and colorful envelopes) are always welcome!
Be a guest speaker. Many organizations are looking for interesting and informative speakers to address their groups. Where do you find them? Check out the events section of your local newspaper. Organizations that have a special speaker this week will most likely need one for the future. Determine what information you have to share that would be relevant for the group, then contact the person in charge. Chances are that person will be delighted to talk with you. After you give a presentation, be sure to get contact information for the people in the audience. The follow up with them regularly. The follow up can be via email, greeting cards or by phone.
Find a marketing partner. Joining forces with another small business owner is the best way to meet new people. Consider working with someone who is outside of your industry. Introduce that person to your clients, and have your partner introduce you to his. For example, if you sell furniture, you could team up with a carpet cleaner or housekeeper. If you own a hair salon, you could work with the owner of a clothing store. Not sure who to work with? Ask your clients what other types of businesses they use frequently. The key to any new marketing strategy is consistency and repetition.
Pamela Starr is a marketing expert and the creator of The Starr Marketing Method”. If you have tried marketing your business, and are frustrated with your results, check out Pamela’s ezine and free report Easy and Affordable Marketing Tricks at: http://www.PamelaStarrOnline.com. You’ll be amazed at how quickly you can break through your business barriers and finally have the success you deserve!
What if you discovered how easy it is to sell your business if you have these components in place?
Here are 3 simple steps to get you started…
Step 1 – What is the income of your small business?
Step 2 – Do you have traffic and products that sell like crazy?
Step 3 – Now your business will sell by itself.
Here are step by step details that you can apply quickly and easily…
Step 1 – What is the income of your small business?
Do you know how the value of your small business will be calculated when you are planning to sell it?
Here’s how it will get done. You will receive twice or even thrice of the annual net profits that your small business is earning. If suppose you are earning $ 10,000 net profits annually you can expect to receive up to $ 30,000 when you sell your business.
Here’s how to go about increasing the value of your business…
Step 2 – Do you have traffic and products that sell like crazy?
Traffic is the key to success of any business whether it is online or offline. Therefore you have to focus in building organic traffic that comes to your website every single day if you want more value out of your site. Also make sure to have quality products in your sales funnel to increase the market value of your small business.
Step 3 – Now your business will sell by itself.
Once you have the above components in place your business will literally sell itself because big named companies are hunting for profitable businesses that they can purchase which has ready made traffic and product base. Make sure you read this article and get started today as this will take your online profits to new heights. There has never been a better time to get started than it is today.
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