Small Business Marketing – Efficient and Effective

Anywhere you go; small businesses seem to be popping up these days. It seems like the recent recession has pushed people out of employment and have managed to convince them to take their finances into their own hands. Although there are bigger risks when taking this route, the payout is much greater as well. So for example, you have already started your business; you have a place, you have your staff, and you have started operations. What is left for you to do? You must go into small business marketing.

How come? Because without marketing, the number of people your business will attract would be very limited. When done properly, marketing can give you new customers, maintain existing customers, disperse information you would want to give off, set an image for your product, and ensure customer loyalty. Unfortunately, a small business (especially one that is starting up) may not have enough resources and know-how to promote and market their products or services.

The good news is, the digital age is much friendlier to small businesses as compared to traditional forms of marketing. This is why online marketing for businesses is usually more cost efficient. More importantly, doing this online ensures that the marketing strategies that a small business applies reach a market that would actually be interested in their products or services. This is because it is easier to direct promotional (and other marketing) tools to a specific group of people online.

Social media marketing may be made easier when done online because there are several groups and forums on the internet with the same preferences and likes; making a target market easier to find and easier to connect with. The internet makes it possible for the business entity to actually have a two-way exchange of ideas with the customers.

The bottom line: once a business learns how the internet works and how they could use it to their advantage, small business marketing would be more efficient and effective than traditional forms of marketing.

 

An organization’s growth comes from strong leadership and training. Positive leadership doesn’t mean you give everyone on your team a cheer and a pat on the back despite performance. Instead, running a great business requires positive leadership that includes accountability, solid business plans and internal processes.

EOS (The Entrepreneurial Operating System) strengthens the things that are most important,the core components of the business,and eliminates any frustrations or waste. The Entrepreneurial Operating System is a business leadership system that business coaches,leadership consultants and business owners can utilize to fuel growth by focusing on and strengthening the Six Key Components TM of the business: Vision,People,Data,Issues,Process,and Traction.

1. The Vision Component – Demands that strong leaders be united around a compelling vision for their organization and communicate that vision clearly to the people around them. Does the staff know where leaders want the business to go and are they working with the business leadership to get there? EOS business coaching helps to guide the business leadership to help everyone in the organization get on the same page and achieve the same goals.

2. The People Component – To achieve a great vision, a business needs great people. Successful leaders surround themselves with great people.EOS cuts through all the jargon (A players, winners, top quartile …) to provide a practical understanding of the two essential ingredients of any great team: right people in the right seats.Are all of the business people the right people for the organization and are they sitting in seats that match their passions and natural abilities? Business coaches can use our training system and tools to help business owners find the people assets that will propel the company’s long-term growth and success.

3. The Data Component – Strong leaders rely on numbers to manage their businesses.We cut through all the emotions and the egos to get the real picture an absolute pulse on the business. Are the leaders and managers of the company confident that what theyre doing each day is going to produce the desired results? An entrepreneur running a business needs help and encouragement to understand all the data that will define the success of the company.

4. The Issues Component – Issues are the problems that come up every day which make it harder for business leaders to take their business where they want it to go. An organization’s success hinges on its ability to resolve these problems. Does the organization address problems as they arise and make them go away forever? Our business coaches teach two tools that strengthen the issues-solving muscle of the entire organization.

5. The Process Component – Processes define the companys way of doing business.Does the business staff know what the business leadership way is and are they following it? The Entrepreneurial Operating System coaching provides business leadership with tools to systemize the core processes of any business, thereby increasing consistency, ease of management, scalability and profit.

6. The Traction Component – Successful businesses execute well.They know how to bring focus,accountability and discipline to achieving every piece of the vision.Is your staff accountable and getting the job done? Again,EOS provides tools for business coaches,leadership consultants and trainers to help leaders and managers become masters of execution.EOS provides a business mentoring and coaching system that equips business coaches to better help business owners and their leadership teams to grow personally in leadership skills that, in turn, help the organizations growth.The Entrepreneurial Operating System gives business owners,leaders and managers the confidence and skills necessary to control and steer their business It will ensure that the business is not controlling them.