As of 2010, Facebook had 350 million users. What is even more mindboggling is that more than 175 million of these users log into the site every day. This highlights the significance of social media marketing for small business. Social media not only provides a platform to connect to your audience, but also facilitates a two-way communication channel.
How to Use Social Media Marketing for Small Business
Social media marketing for small businesses can help you to target your niche market. Here are some ways in which you can do this:
1.Forums: Forums are a great method to involve in online discussions. You can get to know about the opinions, likings and preferences of the people which are of great advantage to your business strategies.
2.Keyword research: When it comes to social media marketing for small business, it is very important to put relevant keywords in your online posts to get more traffic. For example, if you have set up your profile page with some keywords on Facebook or Twitter, people searching for those keywords will be driven by search engines to your profiles. Back links on these profiles will bring further traffic to your website.
3.Blogs: Create a blog and writing informative posts about the domain of your business. This is also a good platform to announce upcoming events and product launches.
4.Entertainment: Most people tend to join social networking sites for the sake of fun. These websites give them an opportunity to socialize as well as get out of the boredom of their routine life. Add some virtual games, exciting videos and contests to drive more traffic to your profile page. As the people will find it interesting, they will share it with more of their friends.
5.Social Bookmarking: Use social bookmarking sites such as Digg, StumbleUpon and Propeller to mark link to your articles, blogs and videos. You can also upload your product launch videos on YouTube and MySpace. This will invariably improve your content ranking on search engines.
Take advantage of social media for small business. Read social media book, Sales 3dot0 – The New Contact Sport to gain comprehensive knowledge about social media marketing.
In 2010, Twitter had 75 million user accounts, while LinkedIn had 50 million members worldwide. Facebook led the social networking sites in terms of popularity, with more than 350 million users worldwide. With the skyrocketing popularity of these networking sites, social media marketing for small business has begun to play a vital role in reaching the global market and targeting potential customers. If you wish to succeed in online marketing, it is important to know the basic strategies of social media optimization.
How to Succeed in Social Media Marketing for Small Business
Many entrepreneurs and advertisers sometimes fail to achieve the desired result while opting for social media marketing for small businesses. Below are some tips to prevent the risk of these marketing failures:
1. Do not misuse the power of optimization. Many search engines can block your content if you over optimize it to manipulate the search engine results. With the right search engine optimization strategies, sooner or later your search engine rankings will improve.
2. Expand your social network by linking to relevant business website pages. Identify websites that provide products and services that complement your offering. Form strategic alliances, exchange website links and promote each other’s business.
3. When you create your profile on social networking sites, give a link to your ‘About Us’ page instead of ‘Home’ page. This would provide information that visitors wish to know when they visit your website.
4. Do not spend more time on advertising but on the quality of the content that you post on websites. If you provide effective and keyword rich content, you need not try hard to promote your business, as your content will do this job for you.
Where to Learn Social Media Marketing for Small Business
The technique of social media marketing for small business demands a lot of patience and careful planning to be successful. There are many marketing guides available in the market that can teach you the strategy of establishing your business presence on the internet. By creating its online presence, a small enterprise can grow rapidly and obtain a larger client base than with conventional promotional techniques.
Sales 3dot0 -The New Contact Sport guides you about social networking for small business. Visit Newcontactsport.com for more information!