If you are the owner of a small business, it is necessary for you to allocate your advertising budgets in a canny way. You are expected to know who is the target of your messege and how to do it with the most chances of success.
One of the best ways to do this is to get in the mind of your customers. Where do they go during a normal day? what do they read? what activities are they involved in? The more information you can learn about your customers better you can target advertising to them.
Once you have a good idea of who you’re targeting your message to, you’ll want to make sure you’re spending your money in the right places. Here are a few ideas on places that you can advertise that won’t cost you a lot of money can get great results.
Community events / sponsorship – Many local community events have sponsorship opportunities which allow you to support the event while advertising your brand. These can range from very inexpensive to expensive but this is a nice option because you’re supporting the community while advertising your brand.
Cable TV – Local cable TV can also be a cost effective resource to reach new customers. Some of the benefits of this are you get to choose your demographic that your advertising to get a pretty good idea of how many people you’re reaching. Also with TV this gives you a bit of a larger-than-life look which can differentiate you from the competition. And when you do the research you’ll realize it costs a lot less than you’d expect.
School events – For some businesses advertising at school events at local private and public schools can be a good option. This is especially good if you are networking within that school community and you want them to know your name. This is a great way to build relationships with the local community, and like sponsoring community events this is a nice option because you’re also supporting the local community.
Local radio – Local radio stations can also be a nice place to advertise. Some radio stations set up deals where they will not only advertise your business but they will also have an on air personality talk about your business. This gives you access to their loyal listeners.
Web – Most of the big websites and search engines offer pay per click and pay per impression advertising. This can also be a great option especially for businesses that sell digital products or services they can sell online.
Every business is different when it comes to advertising but it’s important to find out what’s right you you. What do you think? What advertising has worked for your small business? Radio, Print, Web? Or something else? Let us know in the comments!
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Any successful small business will tell you that effective bookkeeping is a key component of their practice. You may be a business owner with prior bookkeeping experience, but it will still require you to take time out of your already busy day to perform the bookkeeping tasks. This is why you should look for help in keeping your records accurate and complete.
Computer software might be a good option if you are business owner who has undertaken bookkeeping duties in the past. Computer software requires only a one time purchase price and any fees that cover a yearly renewal. These fees include updates that contain the newest version of your program. Even with fees, it is still a cheaper option than hiring a bookkeeping service on a permanent or even temporary basis. You can also save quite a bit of time with online programs that automatically update internet transactions.
It is apparent that bookkeeping software saves your valuable time, but keep in mind that prior experience is a huge help because new programs will take some getting used to. If taking the time to become acquainted with unfamiliar software is not your thing, then it might be the time to hire a bookkeeping service. The people working for these services already have the experience and training necessary for the job at hand, so they can get to work as soon as you hire them.
It is also more comforting for some to be able to talk to another person about the numbers being crunched. Computer programs will of course detect errors, but you will have to figure them out and fix them on your own. This can eat up a huge amount of time, and it might be quicker to speak to someone and discuss a solution.
Whether you decide on bookkeeping software or on a bookkeeping service, they both provide a good amount of flexibility. Computer programs allow you to take a hands-on approach and decide how the books should be handled according to what you wish. You do not need to be present while a bookkeeping service is at work, but you will still be apprised of the situation via reports and talking to someone. Plus, they can be contracted on a regular basis or as you need them. The type of business you perform and how much business you do will determine your course of action.
It really comes down to personal preference when deciding between bookkeeping software and bookkeeping services. You will need to decide how much experience you have, how much control you want to maintain, and how much you want someone else to look at the books. Which of the two saves you the most time and makes you the happiest is the one to choose.
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