Finding a Joint Venture Partner For Quality Products is Easy

So you’ve created a product which you think will be a winner. You’ve tested it, and you know there’s a market for it, but your problem is how to market it, especially since you’re new and you don’t have a customers “list.” A solution to that problem is finding a joint venture partner. Many established internet marketers enter into a joint venture or JV enterprise even with their direct competition because it makes good business sense and they can profit out of it. You enter a joint venture for your own good. While a joint venture agreement looks daunting it’s really quite simple-joining one site’s customers, products, and services with another’s in a strategic alliance.

As a newcomer you reap the benefits of signing up for a joint venture with an established internet marketer. When you sign up with a partner(s) you get access to their list of customers that would most likely purchase the product you’re selling. At the same time you get the chance to establish a good working relationship with the established internet marketer that could result in an ongoing arrangement that can be mutually beneficial for the both of you. Since you are partnered with an established internet marketer, his credibility gets added to yours, giving you a boost in the market through association.

Remember, in internet marketing, it’s not what you know but who you know that counts. And lastly, you not only get a wider response but also it gives you a chance to build your own opt-in list in half the time it would otherwise take if you had soloed out. You get to leverage a stronger marketing advantage for you and your partners through the use of your respective strengths and assets. In order for your undertaking to be successful you do need to follow certain guidelines. An important one is the need to invest in yourself. Other marketers will not invest in you if they see that you yourself did not invest your own time, effort, energy, and money into your product.

When you approach a potential partner he will look at how much you have invested in your product. Why would he believe in you if he sees you don’t even believe in yourself? You also need to know that since they are already established marketers, your potential JV partners are very busy people, and they receive hundreds of JV proposals all the time, so much so that they have to reject majority of them. If you want them, you need to show them that your project will not only make them money but will also not require them to allocate a lot of their already limited valuable time working on it.

So make sure you already have all the market research and product testing done before you approach them. And when you do approach them note that there are certain criteria that they look for before they accept a JV offer. First, they will look at your product’s quality from every angle. They will not recommend an inferior product to their customers and risk losing their credibility. Second, they want the market and demand for the product to be well established. You must show that there is a market and demand for the product. Finally, the persuasiveness of your sales letter can make or break your joint venture offer.

Even if your product is strong, if your sales letter is weak, the established internet marketer won’t bother with it. A good sales letter sells. Finding a good joint venture partner is all about numbers. Don’t approach just one potential joint venture partner, rather go for as many as you possibly can thereby increasing your chances of finding one or two who will partner with you. It’s not that hard to set up a JV partnership, and you get a lot out of it. Go find one.