You are ready to start your Plan B, what might be good directions to begin searching for the right start-up for you? Today we will explore the top 10, top buys…Hot Products…Must Have Products that consumers are buying even during a recession. The hottest products according to a recent article from The Dolan’s (Money Experts) are:
1. Chocolate
2. Lipstick
3. Wine
4. Romance
5. Comfort Foods
6. Pepto Bismal
7. Eating In (instead of eating out)
8. Home Grown Produce (instead of store bought)
9. Running Shoes (instead of gym membership)
10. Home Safe (instead of the local bank deposits)
Interesting list! There are some great opportunities for the creation of your own business in some of these listed above. Consider how many of the listed items are consumables, they need to be replaced which will generate repeat clients. Some of the listed items would be great to create informational products like CD’s, DVD’s, E-Books and even Tele-Gatherings all of which cost you very little to generate and in turn will yield a generous cash flow (if marketed to the target audience).
Let’s explore a the top 10 a little further to see why they may be in the top 10 and what opportunities you could create successfully:
Chocolate
comforting
relieves cravings
has some health benefits
a quick fix for a tough day
the number one grab to satisfy a sweet tooth by women
it is a consumable item, repeat clients
Lipstick
A must have for any wardrobe
Created great wealth during the Great Depression for companies like Max Factor, because a woman may give up getting her nails done however, she will not give up her lipstick
it is a consumable item, repeat clients
Wine
makes an ordinary meal extraordinary, so if someone is crunching their budget this may be a treat
people will always want to entertain, many serve wine
it is a consumable item, repeat clients
Romance
With the increased number of staycations people want to know how to make it memorable
Perhaps a newly wed couple can not afford a honeymoon
Couples looking for solutions to strengthening their marriage during challenging times
Comfort Foods
Many times people just want something that makes them feel good during stressful times
Makes people feel like they are at home, safe & comfortable
Pepto Bismal
Stress levels are high what are some alternatives to Pepto Bismal
Eating In
Cutting expenses may mean cooking more at home
Many do not know how to cook or what to cook so they eat frozen foods
Homegrown Produce
Again cutting expenses may also mean trying to grow your own produce, if a pound of tomatoes are $ 3.99 and tomato seeds are $ 1.75, plus you can yield more produce this way, healthier
Running Shoes
another area for cutting expenses is gym memberships, especially if they are not used on a regular basis
Home Safe
With the failures of so many banks and many more forecasted to be closing people are keeping their hard earned money with them to eliminate risk
They are also keeping it in safes for fear of a creditor cleaning out their account behind their backs
Part 2 of Exploring some Start-Up Business options, we will discover some ways to turn the top 10 into your own empire.
Robin Hardy offers seminars, one-on-one coaching and group coaching, books and CD’s of our recent seminars. All of these are tools to empower your business for success or launch a new business. We also offer MMPA which is a get it done service for you the busy business owner/entrepreneur.