For online small scale business companies blogging is one of the most successful ways to promote their website. This method of site promotion is very easy to do and set-up. This technique spreads good words of mouth about your company and its products/services that are available online. For a small scale business with limited budget plan can benefit out of marketing plans.
In blog marketing the blogging revolves around your business. The use of internet in this concept is very vast. This mode of marketing might take up sometime to catch up but the results are very beneficial. Here the website owner has to create their own blog and do the postings in it. You have to keep making new postings in it at regular time periods concerning your business and its offerings. When your blog is ready to get online, you can start earning from this medium.
After creating a blog, next step would be to promote it to the target readers, otherwise people would not know about its existence. First and foremost thing to be done is linking your website with the blog. So if a reader reads your blog and gets attracted to the business can follow the link and visit your website. And in reverse, if a visitor is on your website and wants to see your blog can follow that link. Try to bring in more traffic to your blog.
The advent of blog marketing starts with the content that you write and post. Try to write the postings in interesting manner that motivate the readers to read more. You can yourself write for your blog, otherwise hire any professional web content writer if you dont know how to write or dont have enough time for it. Include the keywords and keyphrases inside it. The use of such important words increases the chances of your blog being found out easily in the search engine results by people. For better outcome, get your blog optimized.
If you dont want to make new postings everyday on the blog, check out the comments on daily basis and respond to them. You can express acknowledgment towards your readers and say them thanks for reading your blog and commenting on it. Let them know that you praise their comments and give answers to questions asked by them. By means of comments you get to know what views people are having about your blog.
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Never consider Facebook to be “just a social networking site”. It’s not just for people looking for friends or relationships- it’s also a powerful tool for businesses. Business advertisement may seem like it would cost money but the secret is that you can use Facebook to advertise for free! Although Facebook does include paid advertising applications, you can also utilize the free features by making your business accessible to people through it.
Saving for a marketing investment is always a good idea. This is particularly true now since Facebook has such a massive user base. Facebook is a low cost but highly effective way to promote your business. Advertising with Facebook “fan pages” is completely free of charge.. Facebook’s CPC (cost per click) or CPM (cost per permission) features are also extremely powerful tools for attracting customers and building your business. CPC and CPM do cost a bit of money but they are well worth their weight given the return you can expect.
Another free method of advertising through Facebook is to create a group for your business. This allows millions of people to publically “like” your business and keep up to date with your offers, messages, and public information. This may take some time and getting used to but it will be well worth the effort to set up and, given that it’s free, it has already paid for itself.
There are many applications designed for use by small businesses. NetworkedBlogs, Contests, Promotions, SlideShare, ShopTab and Surveys are tools designed to help you make the most of your marketing investment. Making use of these applications is almost certainly in your best interest and should be given the utmost consideration. If you are able, try all of the above. You can do a lot of things with Facebook, such as showing off your blog. Making your blog accessible on Facebook gives people an easy way to find it and access it. As for the contests, utilizing the “fan page” to launch branded contests can entice people visit your business site and put them in a position to advertise for you.
Enjoy Facebook and make use of its applications to make the most of your business!
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