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Entrepreneur

How Did Christmas Become Commercialized?

From gift wrapping to Christmas trees, department store Santa’s and beyond, what started as a religious holiday has taken on commercial significance. Entrepreneurs, marketers and businesses large and small have certainly all played a role. But how did Christmas become so commercialized? Read on for a detailed overview. Christmas Ornaments [CONTINUE READING]

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Entrepreneur

How to Create a Gift Budget for Your Business

Sending holiday gifts to your clients, employees, partners, and service providers can help you show your appreciation for their hard work and support throughout the year. However, gift giving can also get expensive. That’s why you need to set a business gift budget before going on a shopping spree. Are [CONTINUE READING]

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Entrepreneur

9 Holiday Marketing Tips to Make Your Retail Store Stand Out

With Halloween almost here, Black Friday, Small Business Saturday, and Cyber Monday aren’t far behind. For a small retailer, the urgency to implement the right holiday marketing tips for your retail store is paramount. As the frenzy of the shopping season approaches, there’s no better time to gear up for [CONTINUE READING]

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Entrepreneur

Small Businesses Highlight Jobs Gain in July

Small businesses are the “highlight and standout” of the nation’s 324,000 jobs gain during July, according to Nela Richardson, Chief Economist for ADP. Small businesses added 237,000 jobs. In businesses with 1-19 employees, job gains were 114,000; in businesses for 20-49 employees, job gains were 123,000. “We have been seeing [CONTINUE READING]