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Entrepreneurship

Jonathan Becher of the San Jose Sharks – The number of content creators is closing in on the number of content consumers

Before he became the President of the NHL’s San Jose Sharks, Jonathan Becher was one of the premiere marketing executives in the technology industry.  And it’s safe to say he brought the visionary approach he developed at companies like SAP with him to the Sharks – which has paid off [CONTINUE READING]

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Entrepreneurship

10 Tips for Tailoring Your Content Marketing Strategy to Your Unique Brand

Content marketing can take several forms to work for different businesses. Some rely on social platforms like Instagram. Others opt for blogging and video creation. So it can help to gather tips from a variety of sources to help you create a strategy that works for your unique goals. Read [CONTINUE READING]