Marketing Strategies Often Erode Community Trust. Here Are 3 Keys to Avoiding Common Missteps.
As authenticity wanes, so goes the evolution of communication channels from advertising to influencers. Let’s hold the community sacred.
As authenticity wanes, so goes the evolution of communication channels from advertising to influencers. Let’s hold the community sacred.
Is there anything more important than traveling into space with Jeff Bezos after paying $ 28 million for the seat? Apparently yes, because the anonymous millionaire ended up giving his place to an 18-year-old student.
To say the past 18 months with COVID-19 have been stressful for business owners is a huge understatement, which has shined the impact the pandemic has had on mental health. The 2021 Self-Employed Mental Health Report produced by Freshbooks in partnership with Mind Share Partners, sheds some light on the [CONTINUE READING]
The morning cup of joe is a ritual for almost everyone that has to get up and go to work. However, if coffee is not your thing, the best travel mugs for small business owners on this list can be used for tea or other hot or cold beverages. Another [CONTINUE READING]
The Uber CEO dreams of “pushing a button and getting a piano delivered to your home in an hour and a half.” Uh … let’s start with dinner?
The president’s blunt statement capped weeks of frustration in the White House over the spread of vaccine disinformation on Facebook and other platforms.
IBM’s artificial intelligence was supposed to transform industries and generate riches for the company. Neither has panned out. Now, IBM has settled on a humbler vision for Watson.
Lee Li Contributor Share on Twitter Lee Li is a project manager and B2B copywriter with a decade of experience in the Chinese fintech startup space as a PM for TaoBao, MeitTuan and DouYin (now TikTok). The fintech sector has been hugely successful (and hugely profitable) for much of the [CONTINUE READING]
Like some of the best consumer tech from the last decade, I didn’t know I needed an e-bike until I was on one, breezing down the bike lane contemplating my newfound freedom. Before buying a Nintendo Switch, I would have never guessed how much a candy-colored gaming console that I [CONTINUE READING]
When you hire a marketing consultant, you don’t necessarily expect to wind up discussing your life’s purpose. Yet, that is what Spanish marketing expert and entrepreneur Alex Barrera often ends up doing with startup founders who hire him to help improve their pitch. They think they are going to get [CONTINUE READING]
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