“china’s Porcelain Capital” – Chaozhou, Guangdong, District

Fengxi located in Chaozhou City, Guangdong Province, the western suburbs, porcelain has a long history, the product in order to craft exquisite and renowned Chinese and foreign, is one of China’s top ten ceramic producing areas. As early as 1,300 years ago, fengxi people will take advantage of rich reserves, the quality superior flying Yan production of various types of clay pottery, and are exported to Southeast Asia, Africa, America and other places of reform and opening up, especially in the past decade, Maple Creek to the rapid development of ceramic, porcelain in China – Chaozhou’s ceramic industry leader, its ceramic region’s industrial and agricultural output value of industrial output value accounted for more than 90%. Fengxi District, District Management Committee attaches great importance to the development of ceramic industry, has developed a ceramic development of five-year plan, issued a “famous brand strategy Fengxi District Implementation Plan,” “Fengxi District incentives to attract overseas talent” and other policy measures. Through the establishment of “Guangdong Golden Section, the Information Network Center – Chaozhou Fengxi distinction Center”, the “Ceramics Fengxi” website, founded “Fengxi Ceramics” reported that the registration “Fengxi Ceramics” collective mark and the Canton Fair set up a “maple Porcelain Ceramics “specialized museum, the contractor Chinese Ceramics Association Annual Conference, the state high-level summit bathroom, organizing enterprises to participate in the activities of domestic and foreign ceramic products on sale, the establishment of private science and technology park to carry out the pilot province of the professional work of the town of technical innovation and a series of initiatives to further strengthen the sector management to enhance the industrial grade ceramic Fengxi and content, so that fengxi the China’s most dynamic and fastest-growing characteristics of the ceramic industry, producing a more distinct integrated, economic development and industrial stamina more prominent.

Fengxi thriving ceramics industry, ceramic products mainly include craft ceramics, ceramics for daily use, building and sanitary ceramics tens of thousands of varieties of three categories, of which about 50 percent the proportion of craft pottery, ceramics for daily use the proportion of about 35%, building and sanitary ceramics the proportion of about 15% products are exported to the world’s five continents in more than 160 countries and regions. Ceramic manufacturers to introduce advanced equipment, using scientific methods, blending modern and world art trends, create all types of technology to meet the world’s consumption of fashion porcelain, porcelain high-level daily. Ceramic materials are also broken through the traditional, developed to strengthen porcelain, bone china, porcelain white jade, ivory, porcelain, colored vitreous enamel, porcelain and other environmental protection. In recent years, the rapid rise of ceramic sanitary ware, water-saving, high-quality luxury products that can be comparable with the domestic and foreign brands. Matching ceramic raw materials, ceramic chemical, ceramic flower paper, product packaging industry has also begun to take shape, ceramic industry cluster and industry chain has taken initial shape. Fengxi existing industrial enterprises and individual industrial and commercial units over 4000, including pottery and ceramics industry, supporting more than 3,000. In 2004 the region of industrial output value 7.186 billion yuan, of which output value of ceramic and ceramic supporting about 66 billion, accounting for 92% of the region’s total industrial output value; export 355 million U.S. dollars, of which 348 million U.S. dollars export porcelain, representing the whole District export 98%. Fengxi in Guangdong Province, the creation of regional international brand, one of the two pilot units, ceramic industry in the region now has 17 provincial-level high-tech enterprises, 21 provincial-level private technology enterprises, with two provincial-level engineering and technical R & D Center , 6 municipal engineering and technology research centers, five Chinese famous brand enterprises, two national quality inspection-free products enterprises, 13 provincial famous brand enterprises, eight famous brand enterprises.