Common Logo Design Mistakes that Small Businesses Make

Small companies usually have a below par profile of designs. This is because of their negligence towards simple things that when combined, make a huge difference to a logo design. Almost all the common mistakes that a business could make, are as follows:
Clichéd Design
A company’s logo Design and branding strategy should always be worked as parallels. Hence, it is important to create a logo that is one of its kinds and also leaves a lasting impression on the client.
Formless
Every logo should have some significance that a viewer can relate to.
Extents
The logo needs to be within the design parameters so that it could be used on different software and also meet the scale of standard sizes of bill boards and hoardings.
Truism
A logo design should be unforgettable and impressive for the viewer. By totting up passé, piled up art imagery, clip art, the logo will lose its actual essence in the design muddle.
Too Complex
It’s always best to keep the design simple. Simplicity avoids exhaustion of adding too much into the design.
Too Glitzy
It is best to keep away from overuse of effects over the elements of the logo. Shadows, patterns, textures, photo effects will facilitate a logo to be exploited and thwart several systems.
Lettering and Printing Issues
A lot of general mistakes are repeatedly made when designing a logo due to shear negligence. But the impact on the totality is more. Such neglected slip-ups are: 
Character Spacing
Sometimes disproportionate spacing amid letters should be taken care of. Spacing should be in such a way that it blends with the characteristics of the font style chosen.
Conventional Font Styles
It is always good to offer surprises. Hence, instead of using the normal traditional fonts like Arial, Times New Roman, etc., a new font type could be used.
Fanatical Font Styles
Again, not using Conventional fonts doesn’t imply that font styles like Papyrus or snap could be used to create a logo. Keeping it simple with elegance and a touch of little style would do the job.
Wasteful Inputs
The design should only consist of those which wholly have to be mentioned in the design course.
Gray scale Factor
An essential fact about logos is that they often need to be used in strictly gray scale conditions. This enhances the dynamics of logo in both RGB and black & white.
Not refined for all mediums
A logo should be composed and designed with an objective to be exercised on all mediums such as the internet, hoarding, street sign, and also on other commodities.
Time-sensitive imagery
Using an image or anything on the design that is timeless and unchanging as long as the company and also keeping in mind that it is effective when the clients appreciate the logo.
Too Conceptual
While an excessively conceptual logo can give a professional appearance for a company, it may fail to reach out to the viewers as it becomes difficult to understand for a layman.

An efficient way of improving your small business marketing can start by breaking down the term into ‘sales and marketing’. This makes the words understandable and manageable. By doing this, you can come up with a checklist that you can focus on and will serve as the basis for your marketing strategy. First, try to look at your target market. Ask yourself if you have all the information that you need about your current and future markets. Think of ways on how you can lure more customers to buy your product. Consider if you need to add more features and services that will pique the interests of the audience.

The key here is coming up with a creative plan that will help you leapfrog the competition. Identify your competitors and determine their weaknesses and strengths. If you think that they are more profitable than you, then you should start coming up with innovative ways on how you can make it in the industry. Another thing to focus on is the distribution of your products and services. Are they evenly distributed in all the profitable outlets? Do you think you can bundle them with another company’s product? Your supply chain is another area that you should look at. Make sure that you are getting high quality supplies for a reasonable cost. You should not be ruled over by your suppliers, it should be the other way around. Also, try to consider if you can cut down on the cost of your supplies.

Ask yourself if your business is in the position that you want. Are you selling a profitable product in the market? Identify the strengths and weaknesses of your services. Take the time to evaluate where your business is right now. Do you think you should sell something that will move your business towards the high-end position or a low-cost position? High-end products and services usually require you to charge a premium price while low-cost ones allow you to cut down on this area but make your products highly efficient. Weigh the possibilities that each area offers and decide which one will work best for your company.