Common Sense Small Business Marketing Tips That Work

Just because your business is small, doesn’t mean that it can’t compete with bigger businesses. In fact, small businesses are extremely successful because their size allows them to be more agile and adjust to changing customer demands faster. However, in the marketing arena big brands still seem to dominate. Fortunately, there are some common sense small business marketing tips that have been proven effective time and time again. Here is a quick look at some of the most important small business marketing tips to keep in mind.

1. Be a Small Business
One of the biggest problems that many small business marketing campaigns face is that they forget that they are a small business. Big businesses and companies have the luxury of being able to brand themselves quickly. Additionally, they can leverage more expensive marketing methods that could be out of reach for their smaller counterparts. The biggest mistake that a small business can make is to try and take on big businesses at their own game. You need to focus on generating sale now, not creating brand recognition for sales tomorrow

2. Work Together
One of the biggest benefits of being a small business is that you have the freedom to do what you want in terms of marketing. One of the best things to do is to create a joint partnership with a complimentary small business. Keep in mind that it should be will other small businesses who are not directly in competition with you. This will not only lead to improved sales and recognition, but also allows you to build long term marketing partnerships that you can leverage over and over again.

3. Let Your Customer Market For You
It doesn’t matter what size your business is, there is no form of marketing more effective that word of mouth marketing. One of the biggest benefits of being a small business is that you have the opportunity to build individual relationships with customers. By making sure that you give them an experience worth talking about, they will definitely do your marketing for you. Along with creating a personal connection, you can also advertise directly to them. One successful ploy is to use a list of previous customers and send them all a special deal that is contingent on them bringing in a friend. That way you will double the amount of people who will see your products.

Small business marketing doesn’t have to be any difficult than marketing for large companies, in fact, sometimes it can actually be a lot easier. The key is knowing how to best leverage the assets and resources that a small business has. There are a number of different options that you can utilize to market your small business, however some are likely to be more effective than others. The first thing that you need to do is keep in mind that you are a small business and stop trying to market the same way that big businesses do. Second, you need to team up with complimentary small businesses so that you can pool resources. Finally, you need to do everything that you can to get your customers to market for you. It is not only more effective, it is more inexpensive as well.

Most people think that it is the large corporations which provide all the jobs in the US, but that simply isn’t so. It is small business which truly drives our economy. Did you know that in any given year between 75-80% of all the jobs in America come from small business?

Corporations and Government combined only provide 20-25% of the jobs in the US. Small business is truly the backbone of America, it’s what makes us strong. And if you own a small business, I salute you 100% and I personally want to thank you for making this country of ours the greatest nation in the history of mankind.

Too over the top you say? Too much of a compliment – I think not, and I have a lot of reasons for saying this. But most importantly I say it because I know it’s the truth and believe that with every ounce of my being, yet how would I know you ask?

Well, I am glad to take your question here today, and I would be happy to explain why small businesses are so important, and how they are the true engine of our economy. And while I do, please understand this is not a detractor from those who work for the government or have a J-O-B with a large corporation.

Now then, when all the businesses which are small do very well, they have to hire more people to run the business. In turn all these people who are gainfully employed have money to spend in the economy. Those individuals then go out and buy products and services from other small businesses and companies, who in turn have to grow and also expand their businesses too. Are you beginning to see why the small companies in the United States are what really power up our economy?

And realize all these little companies hire people who live in the United States, where as many large corporations hire people from other countries. Right now in our economy we need more jobs here at home, and while the larger companies are busy off-shoring their factories, assets, and operations, it is the small businesses that power up things right here at home.

Therefore, perhaps the best thing you can do for the United States of America to continue to grow our strong and vibrant economy is to start a business of your own. When you do that you will be helping people find jobs, and you will have gotten yourself a job in the process. And as you do business, you will be moving money around the economy as you buy and sell things. In a way you are the fuel that goes into our economic engine. Indeed I hope you’ll please consider this.

Lance Winslow believes in the American Entrepreneur and Loves Chocolate! This article was sponsored by MXI Corp’s Xocai Healthy Chocolate http://www.adampaulgreen.com specializing in High Antioxidant Dark Chocolate products. http://www.MarketingChocolateInternational.com