Digital Signage For Small Businesses

With traditional methods of advertising and marketing rapidly fading, many businesses today are adopting digital signage as a way to communicate with their customers. While larger businesses generally have a greater budget set aside for marketing, small businesses must use greater discretion when investing in marketing and communication technology. Though some small business owners assume that integrating digital signage into their marketing techniques could be too expensive, it is actually an affordable investment and, if used properly, will repay the business several times over.

If you are wondering what digital signage is, it is a form of an electronic display that can be used to communicate with potential clients. It can show information on a product, an event, or even special promotions or discounts. This is a way for small businesses to get their message out to anybody that passes by the sign. There are several technologies available for digital signage. They can be a plasma sign, a series of projected images, an LED sign, or even an LCD screen. Digital signage can be in public or private environments, such as positioned on a business to face a busy road or pedestrian path, or even inside of a business to help promote items to customers as they shop.

There are many benefits of owning digital signage for a small business, with the end goal being a major rise in both customer volume and overall satisfaction. Digital signage enables businesses to communicate with customers more easily, even if they are simply walking or driving by your business. This way it will also be easier for you to get the word out on a certain product, or a promotion that you are currently running.

The signs can easily and safely be employed outdoors, as there are a number of features that help to protect them from the elements. This enables businesses to use the signs in high-traffic outdoor areas, such as baseball fields or heavily frequented sidewalks. Many signs come equipped with waterproof LCD enclosures, helping to protect your investment from rain and other inclement weather.

There are many reasons why small businesses should choose digital signage over a static sign. One important advantage of digital signs over traditional media is that the message can be updated frequently, without any difficulty. This is an important factor when trying to release information quickly and effectively. Businesses no longer have to waste precious time and resources designing, printing, and distributing fresh advertisements every time they offer a sale or new product.

Images and animations can be shown on digital signage as well, giving businesses greater versatility when creating a message for customers. These signs even have a way for their viewers to interact with them, especially when combined with touchscreen technology. Digital signage allows for an unprecedented level of adaptability, allowing for more complex and dynamic interactions with customers.

How To Achieve Top Search Engine Rankings with Online Video Marketing

Are you interested in your local business reaching the first pages of Google, Yahoo, Bing, and all of the other heavy hitters in the search engine game? Can you imagine the influx of customers that this would produce; the increase in leads and sales? Well, you no longer have to imagine–this can be your reality. The secret to search engine domination, for local searches, is web video marketing.

Internet users adore web video, and, as a result, so do all of the major search engines. If you have any doubt about this statement consider that the #2 most popular search engine across the planet, just behind Google itself, is YouTube: that should get the gears turning. But wait, it gets even better: according to statistics gathered by Forrester Research, video has a 53 times higher chance of landing on the first page of Google than a standard webpage. Yes, you read that correctly.

What does this mean for your local business? It means an opportunity to finally rank at the top of the search engines; getting you massive exposure, and a leg up on your competition. How many of your competitors are actually employing video as part of their marketing arsenal? The likely answer is very few if any, as local business have been a bit slow to board the online video bandwagon. Again, the upshot of this is a golden opportunity to stand apart from, and ahead of, those competitors. If your competitors have had videos produced, have those videos been optimized to show up on the search engines? Probably not, as most business in this camp generally post the video on their website, then on Youtube, and call it a day. If, by some wild twist of fate, your competitors have had a video produced and optimized, then you better get in the game, as you are the player being left at the back of the pack.

Whatever the circumstances, we can help.

We at Motion Source, a premier video production and distribution studio out of Chicago, have created a new product, the sole aim of which is to generate more exposure for small and medium sized businesses. This product has been dubbed ProMotion (cute, right?) and consists of a video production showcasing your business, and then optimization of that video to show up on the search engines under the keywords by which you want to be found.

Here is what is included with every ProMotion package:

– Consultation with one of our video specialists.

– A Professionally produced HD video showcasing your business.

– Full ownership of the video, so that you may use it wherever you like (e.g. your website,
Facebook page, blog, etc.

– Targeted distribution of your video to a variety of sites across the internet, under the top 10-12
specific keywords that your customers are searching for.

– No hidden costs. No hosting fees. No monthly fees.

Very simply, ProMotion offers you the promotional boost that is required to take your business to the next level of internet marketing. So what are you waiting for? Please visit us at http://www.MotionSource.net for further details, and lets start transforming your dreams of top search engine rankings into your reality.