Entrepreneurs Should Have 10 Intangible Assets

In the 13 years ago, the home suffered rare floods, I carries 16 dollars went to the business. I used to be hundreds of thousands of migrant workers in Changsha City were the most common one. Experienced a street vendor, sleeping on the floor, hungry to feed their families, being robbed or beaten so many hardships, finally created the largest, jewelry venture capital industry is small, low prices, quality, excellent service, style variety Qi’s “Crystal Square cheap jewelry franchising business model, “and in just a few years time, nearly 1,000 people to help entrepreneurs succeed. Therefore, not only for their own accumulated abundant material wealth, but also won numerous awards.

Now I start on the road combined with my experience, and you should have about 10 entrepreneurs intangible assets.

1, Quality: business foothold Market economy has entered the era of integrity, as a special form of capital, credit is becoming entrepreneurs and development base of the source. Venture capital community to be a saying: “The first element of the success of venture capital is human, second element is the people factor, or third person.” This remark proves that venture capitalists to the entrepreneurs concerned about the level of personal qualities. In their view, business projects, business plans, business models and so can be timely and change, only the quality of entrepreneurs is difficult to change in a short time.

Example: start at the beginning, in order to better sell products, I am carrying a large bag, holding the door sample endure endure shop to sell. Because of lack of experience, product design is not novel enough, not pretty packed, though enthusiastically to sell but do not have a boss willing to purchase. Every morning, hopefully go out at night but come back dejected. After being rejected time and again, I resorted to a last resort: to find someone to consignment, sell and then give you the money. I am starting from Changsha to Qijiang of Chongqing, Wanzhou, and from in Chongqing to Chengdu, ran in Kunming from Chengdu, from Kunming to Guiyang, Guiyang ran from the room and board in Nanning … … along the way are in the car, feet landing go to market. One to run a shop, a one shop to push, I just do not believe their products nobody wanted; just do not believe that he can not make some achievements are not recognized by the society. Hard work pays off, my sincere finally moved a few as I would like to build a successful career of the young. Finally, Crystal Square, the first Temple of Marquis Wu in Chengdu, provincial chain opened a … …;

Entrepreneurs determine their market quality, reputation and development. Not abide by “good faith”, or “win temporary interests,” but certainly “lost a long-term benefit.” If not, a good reputation can bring a big moneymaker, to start getting better.

Second, self-confidence: the start of the driving force

Example: 96 years after graduation, I cherish a beautiful vision of life into the community. No higher education background, I can not any in this city being blocked from all the people cold, how to solve the food and clothing can not find a job, how many alternatives are available, he had covered with fatigue and disappointment Back Yiyang home ready to farming. However, in this very hot summer, suffered a rare home the big flood, all the family property have been washed away, the whole family and cattle, sheep, pigs, chickens crowded together in a dam, heat, hunger, fatigue eroding living in temporary tents thin I am. “I go out, I have to go out!” With firm belief in life, cherish the ideal of the urban dream, I carried with him only 16 yuan, Wu’s wading Riders came to Changsha Start a difficult business trip.

Human will can play unlimited power of the dream can become reality. On entrepreneurs, business confidence is the driving force. To have confidence, have confidence in the future, destined to be convinced that the success or failure is not entirely their own efforts but also to believe he can overcome all difficulties.

3, courage: the cornerstone of success as defeat

Example: when I was a big ambition feel free to think, when a devastating blow to heaven. It was April 1999 a night, because not live in the store, my store apart from a large volume of jade vine had been left behind, the other products were thieves ransacked a direct loss of up to 2 thousand yuan. 3 of this catastrophe meant that I lost years of hard business results. For a start from scratch, relying on bits and pieces accumulated peasant boy, this moment against unbearable people. Recalling the painful experience, I quickly organize thoughts, use the remaining funds to crystal jade shop once again opened up. I am determined to never give up the attachment to re-ignite his career from the torch.

Leading U.S. business coach John? Nuys Han said: “The secret of creating the myth of Silicon Valley success is failure. The failure of the results may be embarrassing, but it is inexhaustible supply of living material, in the course of the cumulative failure efforts and experience, is to create a valuable basis for success next time. “

Success requires experience, business process is the failure of the bone-setter Gunpa constantly. Continue to accumulate only in the wealth of experience failure, to go on, be possible to reach the other side of success. 3m American companies have an on entrepreneurship “wisdom”: In order to find the prince, you must kiss many frogs. For entrepreneurs, it must be the courage to face the difficulties, and work through difficulties “kiss.”

Four leaders spirit: the supremacy of intangible business capital

Led a flock of sheep a lion, than a sheep led a group of Lions. The old Western proverb illustrates the importance of entrepreneurial leadership spirit. Business success is inseparable from the team strength, but more level depends on the leader himself. Entrepreneurial spirit of the enterprise side of the flag, the words and deeds will affect the rise and fall.

Corporate culture known as the soul and spiritual support. The corporate culture is the essence of entrepreneurial leaders, and this is a pool of employees “can not copy” of wealth, but also entrepreneurs the key to survival and development.

A lot of good multinationals, this leadership and everywhere. Motorola on Galvin “Motorola family” concept of inheritance, Dell on Dell “efficiency first” policy regimes, have demonstrated the importance of the spirit of corporate leaders. Of the entrepreneurs, pay attention to shaping leaders in the spirit is more important than the accumulation of wealth, because wealth can be won or lost in an instant, but the spirit is always to win the next leader of the intangible capital.