Generating Leads – Tips For the Home Based Entrepreneur

In this article I would like to focus on how the home business entrepreneur can be generating leads by the hundred. And while generating leads might seem like alchemy at first, it is in fact very simple.

You can either buy leads or borrow leads. So let’s look at buying leads first.

This strategy would include marketing strategies like:

Placing banner adverts
Building a Google Campaign
Or subscribing to an Email broadcasting service like List Joe.

Banner Adverts

While there’s much to be said about choosing the right websites upon which to place your banners, it might be an idea to focus on how they charge for the privilege. There are three ways that websites charge for the placement of Banner adverts.

One way is to charge a flat fee for a period of time. This is my preferred way of doing things because you know what the campaign will cost you up front.

The second way is to charge a CPM rate. CPM stands for Cost Per Mille (pronounced Milay, which is latin for Thousand).

This cost per thousand is usually based upon the number of page impressions that your advert will get (an impression being the number of times your advert appears in someone’s browser). High profile web sites tend to charge fairly high CPM rates and less well known ones are cheaper for obvious reasons.

The third way of charging would be a CPC rate (CPC standing for Cost Per Click).

This is the way that Google charge for their sponsored adverts and some companies charge this way for their banners.

Building a Google Campaign

Much has been said and written about Google’s Sponsored Advert opportunities, and it’s still a very popular way to generate site traffic and build leads. However this method is best reserved for campaigns which will see you recoup the expense by selling items of a higher value. Otherwise known as the cost-per click method, Yahoo, Facebook and other popular search engines and platforms also offer this service.

Email Broadcasting Services

List Joe, Viral URL and Viral Host are just 3 of many list building services on the market today. These companies offer the opportunity to send out an email to a list of thousands of email addresses belonging to people who don’t mind receiving them. In return for receiving these emails these people also get to email you. So while you’ll end up with thousands of emails in your inbox overnight, you also get to build a list of your own.

The second method of Borrowing leads, which is completely free, might include:

Article marketing with E-zine articles.com
Search engine optimization
Youtube Videos
and Blogging.

Each of the above methods are completely free and can see you generating leads provided your landing page’s URL and a sufficient call to action are prominently featured on the page.

So, these are the two main ways the entrepreneur can get thousands of leads in a matter of weeks for their home based business. And with millions of people taking advantage of the various platforms for building leads, perhaps it’s a strategy worth considering.