Guangzhou Yongle Ice Into A Joint Venture Wash None Other Three Brands Accounted For Liu Cheng

With increased industry consolidation, refrigerators, washing machines this year’s competition was especially fierce, joint venture accounting for brands and local brands gap, most of the manufacturers want to use the ice wash Golden weeks to do promotions, refrigerator, washing machine company promotions have stirred enthusiasm, sharing profit up 30% overall.

Joint venture brands accounted Liu Cheng

Categories, according to Minister of Guangzhou Wing-lok said ice wash, wash the ice this year 51 is very different compared with the previous year, above all, high levels of refrigerators, washing machines are available before May 1, Guangzhou Yongle currently has more than 3,000 models products, most of them are new, high technology content; Second, increased competition prompted the major manufacturers promotional efforts, which greatly boost the sales of ice-wash products. According to statistics, Guangzhou Yongle just wash products for ice have more than 200 kinds of promotional gifts, more than doubling last year. In addition, during this year’s 51, refrigerators, washing machines, the average price was down 30%, which Yongle of a joint venture of the open refrigerator for the first time below 4,000 yuan.

According to industry experts, Guangzhou joint venture brands of ice wash industry accounted for more than last year, an increase of 10% to 60%, the main brand is Siemens, LG, Samsung, Panasonic, Whirlpool, Sanyo, etc.. It said sales of the top 10 Wing Lok joint venture brands accounted up to 50%. According to Wing-lok, sales personnel, a joint venture brands of refrigerators and washing machines not only look pretty well-known, many consumers into the store counters on the straight joint venture brands.

Famous double-door refrigerator below 1000 yuan

Present, the majority of joint venture products are high-end brand. Despite rising raw material prices, this year venture wash brand of ice falling instead of rising prices, this trendy high-end consumers, is a good time to buy.

In addition, price cut this year’s home refrigerator, washing machine also relatively large, although the number of domestic brands has dropped compared with last year, however, strong local brands but growing trend. At present the brand in local ice wash Haier, Little Swan, Yung-Sheng, the United States, and Meiling, Rongshida such a good momentum of development. According to Wing-lok, head of the ice wash revealed that the majority of domestic refrigerators, washing machines are in the low-end products, the price is very popular with ordinary people in popularity, especially in Guangzhou this year, most brands were involved in price of Paradise returned now, straight down such promotions this year Low prices 35% more than usual. Paradise in Guangzhou has dropped a brand fully automatic washing machine is about 800 yuan, 400 yuan brand below 50L fridge, double door refrigerator brand below 1,000 yuan.

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Guangzhou Yongle 51

3 large grab market reform

Order to meet the 51 appliances war began in March in Guangzhou Yongle began from a lot of preparatory work. According to Guangzhou, said Wang Yonghong Yongle Advertisement Promotion Department Manager, Wing-lok, prepared mainly from the supply, marketing resources, personnel efficiency of the three aspects of reform.

1.15 supply entered Paradise. Since March began to Paradise has started negotiations with the major manufacturers to resources, after a month of negotiations, is expected to have 15 billion recently stationed in Guangzhou Yongle supply. Marketing Director said, according to Wing-lok, mining, Guangzhou Yongle purchase a large number of hot-selling models, but also encompasses most of the newest appliances in 2007 to ensure that 51 stores during the Yongle Home Appliances abundant supply.

2. Billions of dollars to drop 51 special resources. It is widely Xuanjing Li Wing-lok said tens of millions of Paradise nearly worth over 100 million yuan of special machines, and a million units, worth tens of millions of free, or 1 yuan, 8 yuan, eighteen yuan of goods, during the May 1, will be gold 7 days a week, focus on running to the market across the board.

3. Staff efficiency is improved. It is understood that, in order to meet the 51 gold attentive to, starting from the last month, Guangzhou Yongle on large-scale recruitment activities, recruitment is mainly experienced sales staff. Moreover, Guangzhou Yongle will drastically simplified work processes, and comprehensive introduction of OA paperless approval process, greatly improve the efficiency of staff.

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