Impact Of High-end Joint Venture Brands Own Brands Upside Check – Wifi Voip Phone

Over the years, the domestic low-cost car market are occupied by their own brands. But nearly two years, attention can be found, Chery, Geely and other enterprises own brand cars seem to have an appointment adding that started “abandon” cheap car, coincidentally the impact of high-end, re-grasp quality.
In the silence after more than two years, a few days ago, sources said, the new Alto will be Teng jumped back south, this time, South Alto to build “China’s most expensive car.”
Although yet to debut the new South Alto, but has brought to the car market a strong shock wave. Market forecasts, the price of a new South Alto alone, can guarantee the listing will usher hot. It seems people in the industry, car market, the price is still the most powerful trump card, if you want to quickly grab market share, pushing low-priced car is the fastest means.
“Is not a cheap car does not know, if you want to build, we can immediately launch a price of 30,000 yuan or less models.” Chery, a senior told reporters that now is the quality of own-brand car re-arrested the development of enterprises period, instead of blindly competing low-end market. “Said the fundamental point of the enterprise, and profit the most. Do not look in 2009 with the explosive growth of Chinese auto market, the brand has a prosperous independent scene, but in fact very low profit margins, the money earned went to a joint venture brand. “the senior says, If you want to achieve long-term development, acquisition and joint venture enterprises brand vehicles similar margin, the most urgent task now is to own brands to improve the quality, full upside.
Joint test a low grab market brand
Shanghai GM new Sail (Gallery Forum) to 56 800 -6.88 million listing price, the brand opened this year’s joint edge lower, with its own brand low-end market, snatching off. Industry sources say that the domestic working-class buyers in recent years the rapid increase in population, so that joint venture enterprises starting to focus on brand cars from the past has been neglected by their low-end market. Step up second and third line city layout, but also pay close attention to introduction of lower-priced models, and in the past has been “grabbed” a piece of the market share of own-brand car enterprise competition.
In fact, many enterprises had to have been quietly vehicle models in action. Such as Spark, Fit (Gallery Forum), Accent (Gallery Forum) and so on, dealers have been selling price and market its own brand models with almost the same level. Can be said that joint venture enterprises in recent years the brand car has never stopped pushing the development of new process, only accelerated the pace of this year, “static” larger Bale.
In the new Sail, the Guangzhou Automobile Toyota, Dongfeng Nissan joint venture brands such as enterprises, are being car action, revealed various aspects of information display, now most of the joint venture brand cars have been put to the low-end enterprise market, up for share.
Independent enterprises to build a solid brand cars
“Build out their own brand was solid.” Recently, Chery Automobile, a senior, said in an interview in the increasingly intense competition in the global automotive market, the independent brand cars enterprises If you want to gain a place, create their own brand of high quality , is a priority. For its own brand in the joint venture brand “site” stand firm, you must first make up their own brand short board.
For their own brands, the best defense is to attack a short time: advancing joint brand “position”?? High-end market. In addition to consolidating the low-end market, many independent brands are beginning to notice their brand value.
Chery recently announced high-profile, code-named “Broader 2010” the year of strategic planning, creating a new brand image, has introduced high-end, and even high-end models, strong words produced in China.
After 3 years of strategic transformation, the present Geely Automobile in product development, engine, gearbox, electronics and other core technologies have made a qualitative leap in the fierce market competition to achieve a certain competitive advantage. Liu Jinliang, vice president of Geely, said this year’s Geely will further implement the “non-price competition, not price cuts,” the overall strategy and simple “number of war” combat upgrade value, service and marketing capabilities war fighting.