Logo Design Tutorial For Small Businesses

When you intend to do something, if you dont know the ins and outs of it, then the chances are that you wont be able to get quality stuff. Also, the chances of getting defrauded increase significantly. But, the problem is that you cant become an expert in each and every field in this world. Hence, what you need to do is to acquire the expertise of a reliable and experienced person or company. Now, the same thing can be applied to the design industry. When you are willing to create a Logo Design for your business, then you need to know who to hire and what to look for to ensure that you get more for your money and that you dont end up losing your money.

So, lets discuss some important things that you should do and look for to ensure that you create your brand identity / logo design in an influential way.

Hire a Professional Designer: This is something extremely important. Will you ever hire an unprofessional to fix your roof or ceiling? No, you will never take the risk, because you dont want your ceiling to collapse. So, if you take the risk of hiring an unprofessional designer, then the chances will increase that sooner or later your business will collapse due to its cheap image and identity. Dont just go and hire a graphic designer. Make sure that you actually hire a professional logo designer with vast experience in creating logos for small businesses.

Get Many Logo Design Concepts: Once you feel interested in hiring a designer or company, you need to first check their packages. It is advisable to get a package with several concepts. This will assist you in making a decision easily and conveniently. As it is important to create your business image effectively, having several concepts will enable you to mix different ideas that you will get through different concepts. So, never go for 1 concept. Always ask more several concepts.

Get Unlimited Revisions: It is not really possible to get the logo done in the first attempt. So, it is advisable to tell your designer to give you unlimited revisions. A lot of companies and designers will give you a limited number of revisions. Dont be fooled by that, because after they provide you with the set number of revisions and if you are not satisfied, then you will lose your money. So, go for a logo design company that offers unlimited revisions with their packages.

Free Stuff: Sooner or later you will be needing stationery for your business. A lot of logo design companies offer free stationery designs with some of their logo design packages. It is advisable to get them now, because later you will end up paying more for them. So, look for an affordable logo design package that also offers free stationery designs. This will include: Business Card Design, Letterhead Design and Envelope Design. All these things are important for businesses and if you can get them for free then there is nothing better than that.

Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design & Logo Design Company and website design Companies.

A well-designed, information-rich website can add great value to a business whether big or small. The navigation panels and extent of branched information is likely less for small businesses when compared with bigger businesses.

Here are some design tips specifically for small businesses.

Simple Design

A website needs to be designed in a simple way. Too many pictures, too much information, and things popping out of everywhere will just confuse the web browser or reader. A simple design is not only simple in its beauty, it is simple in terms of ease of navigation, ease of downloading or uploading information, search ability, and most important of all, the readily available company contact information.

Navigation

Navigation is an important part of a website design. A well-planned website gives an initial introduction on the landing page and offers information on products and services through tabs that can be clicked to get more info. Also, there is help, customer contact, and online purchase aspects to the site, which need to be easily accessible and navigable. Excessively branched panels and excessive clicking should be avoided. A customer should be able to get the information in less than three clicks.

Programming

The programming of a website for a small business should use simple programming tools or programming language. This is because, as the business grows, there will be a need to add more and more information or sometimes a need to branch the information. Using a simple programming tool or programming language and a simple layout will enable one to make additions without disturbing the existing setup.

Images, Videos, and Downloading and Uploading

A picture speaks a thousand words. It is always advisable to use pictures effectively, as pictures stay in mind longer than words do. However, usage of complex forms of videos and large-size pictures should be avoided. If the size of an image is too big, it costs on the bandwidth and takes a long time to display. Also flash videos require certain software, and they take time to play too; this tests the customers patience, many of whom may just exit the website.

Compatibility

Technology is growing at a fast pace. The Internet is now accessible not only on computers but also on several handheld devices, like iPods, iPads, and mobile phones. The Internet bandwidth for some of these devices is lower than for PCs or laptops. For a website to be accessible on a mobile phone or other handheld device, the design needs to be compatible with the software on these devices, and the website design should be compatible with the mobile screen resolution. This allows more and more people to access the website, thus making the website popular.

Safety And Security

A website for a small business that offers product sales or requires customers to create login accounts or provide personal information needs to be secure. The security interface, the payment interface, and the website design should all be synchronized so as to offer smooth and safe transactions. Also, by offering existing e-mail addresses to be used as login IDs, a website design can avoid excessive database storage and make the design simpler, easily navigable, and beautiful all at the same time.

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