It can provide memories of those happy the dot.com days. In Humlebaek sit two men at an approx. 30 square meters of rented office to approx. 8000 per month.
Their company is called Bloggerwave, it is barely two years old and was last Thursday admitted to trading on the U.S. OTC Bulletin Board. The rate increased immediately and after just four trading days, the company has now a value of approx. 300 million. DKK
In a marketing world, it is interesting for several reasons. Second is the business plan to commercialize the blog world – including by paying bloggers to mention companies’ products and services.
First, the majority of shareholders of the same two unknown Danish venture capitalists, Jesper Svane and Rene Lauritsen, which are also major shareholders of Central Bark Group Inc. – Bark Copenhagen’s parent company.
Finally, the share price just as incomprehensible as in Barker’s case. Bark Group is right now a stock market value of around 900 million. DKK although only full-fledged active company is a medium sized advertising agency in Copenhagen.
In Bloggerwave’s case is whether a company under self-declaration in an annual report by 14th January has two employees and a turnover in the year to 30 September less than half a million dollars. And a deficit of slightly more than half a million.
The initial public offering came into being through a merger with Elevated Concepts, which originally was a company with the aim of selling environmental equipment in the Russian and Eastern European market. It was empty of activity since Bloggerwave took it.
Establishment in the U.S.
Bloggerwave showdown even that competitors in the market are all American. But it is still there, where the concept has the greatest life force and therefore will Bloggerwave not only adhere to the European market.
In a press release to the OTC Bulletin Board yesterday reported that established a U.S. headquarters in California.
However, it is initially a mailing address and an office facility that is available when Bloggerwave-people even in America, says cofounder and CEO. Ulrik Svane Thomsen.
But this ambition is that there must come America employees.
“This is initially started as a hobby project, but times have made it uphill, and we have to throw in the towel several times. Now, we have taken the full step and will try to build business up. The goal is to achieve a turnover of 5-6 million. this year, “says Ulrik Svane Thomsen.
Seeking Capital
The initial public offering aimed at raising capital for developing the business.
“Many have said that it is now, we should do it and I must admit that the reaction in the market has been surprising. We have 9-10 approached by someone who wants to shoot capital in, so it looks promising, “says Ulrik Svane Thomsen, adding that the need is 3-5 million. USD.
But how can a company of the character achieve a market capitalization of 300 million. kr?
“I just watched and it seems somewhat opskruet. But the best explanation I can come up with is that blogs are sexy in the U.S. and we have a good database,” says Ulrik Svane Thomsen and adds:
“There will of course now’s a great responsibility to deliver.”
It is Jesper Svane and Rene Lauritsen, who has arranged the IPO, and the relationship of the two is straightforward. Jesper Svane, Ulrik Svane Thomsen’s brother.
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