“We have lost money to prepare New Year’s Day, and the purpose is to ensure that medium and large has always been the lowest in the image of Beijing, while 60% of the market impact.” When the general manager of Dazhong Electronics SONG serious to say that words, the medium and large electrical “11” after the New Year’s Day promotions begin preparations have everything ready, just waiting to Launch 31.
As a company with 24 years of electrical long-established, medium and large electrical appliances this weekend to start the New Year’s Day promotion, called the biggest event this year. “Intensity certainly better than XI, New Year’s Day has always been the highlight of the fourth quarter.” SONG, said New Year’s Day three days of sales, equivalent to 3,4 weeks of normal sales, so Beijing invested 100 million yuan in premium markets, not count more.
New Year’s Day for every businessman, has a double meaning: it is the last year sales of stroke, is the new business year and the beginning of war. Dazhong Electric show the greatest strength of the promotion, on the one hand back over the year to support medium and large consumers; the other hand, the full house is played by New Year’s Day, to discuss the coming year, a “good sign.”
Price straight down sized their guaranteed minimum price ratio
Old Beijing are well aware, when it comes Dazhong Electronics organizing promotional campaigns, the absolute prices of goods during the event less than the market average of 30% -50%. Consumer electronics market in Beijing, Dazhong Electric Appliance represents the “low-cost benchmarking”, the market’s average price will be reduced to what extent, depends on how large and medium are given promotional efforts.
After a year of fierce battle, the capital goods market have been significant changes, while sales of medium and large capital has always occupied the first position. In the strong enemy, such as forest Beijing market, is always the most convincing numbers. Mission in advance of the annual sales under the premise of large and medium electrical joint Haier, Samsung, Siemens, Canon, Motorola and Nokia the world’s leading appliance manufacturer, the direct feedback of consumers in the New Year period?? Audience appliances, direct price reduction!
“And basically all medium and large subsidies from their own pocket money or the consumer.” SONG revealed that large and medium even at the cost of each shop sent a 10-man squad to find specific price, at any time concerned about the price of competitors Popular Products , the manager on call, the right to direct the scene to reduce prices to ensure that all medium and large electrical appliances to maintain the lowest retail price in Beijing. TV Show machine 3 fold, 3 fold ice machine wash shows, mobile phones and other decisions based on the audience five fold the price will appear in the medium and large main store.
“Price is the most convincing, and this is the best word of mouth in Beijing Dazhong reason.” Speaking of price cuts, said the large and medium SONG not hesitate. New Year’s Day during the medium and large follow the market all the products, while strictly enforce the “price of the purchased goods within 15 days who is below me, the difference recharge your” rigid commitment.
Rich cultural gifts healthy gifts most fashion
Now buy gifts, but a great spectacle appliances, “11” period, medium and large central tower HP notebook shop had sent such a “high ceremony” on New Year’s gifts nature can only be better. “But now is not convenient to disclose, we want to surprise the same day to the consumers.” Dazhong Electric relevant responsible person said.
Addition to the regular amount of gifts by shopping coupons, Bluetooth headset, coffee machine, juicer, rice cookers, bicycles, leather goods, bags, watches, tea sets, knives, cushion, oil, sorting boxes, storage pendant, mini torch, medium and large main New Year’s gift “culture, health” card. Such as the Central Tower stores, coupons have flowers, ornamental goldfish, aquarium tickets, park tickets and other fashion health gifts you can choose.
“Now, with the improvement of living standard, people’s pursuit of beauty and health of more and more, our gifts have to advance with the times, so that everyone in the purchase of electrical appliances, but also can bring health and happiness Go back! “the manager said.
Crazy night market at cheaper than during the day?
Concessions for large and medium intensity day of the year, Beijingers have a few hearts. However, their large and medium, said Dec. 31 the night market there may be preferential over the New Year. “Take the ’11’, the over 1,000 yuan, 1,200 yuan ticket back in the night market, sending laptop also appears in the night market, never want also appears in the night market, so New Year’s night market will certainly not let the consumer down!” Big the relevant responsible person said.
Based on past experience, medium and large electrical appliances during the night market will put a huge amount of gifts, Fan Quan, more popular models of straight drop and the sale, the New Year’s Day activities, medium and large main flagship shop in the central tower, Madian shop, Yang Qiao shop, Tuanjiehu shop, quaternary Bridge Shop, East and West 6 Xibahe shop store linkage will lead to a potential boom crown the capital of the Pratt & Whitney, covers almost all business categories, give consumers an unprecedented The gluttonous feast!
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