Ningbo Yaohua Lamps Export Profits Up 43%

An area of 54 acres, less than 500 employees in the traditional manufacturing enterprises, the annual output value is up to 3 million yuan, the average per-mu yield close to 600 million, per capita GDP more than 600,000 yuan.

The company name is “Yu Yao Yaohua Lighting Limited “, has been in the industry as” the highest national per-mu yield one of the lamps. “During the first half of this year, weakness in Europe and America market, the adverse international situation, almost 100 percent of exports Yaohua the company achieved sales, profits were up 32% and 43%.

Competitive in the market lighting industry, “Wah” is like a rising “star.” It is where the core competence? What is the secret of success?

Hire “foreign gunmen,” captured the European market

The beginning of this century, Yaohua’s market in the Middle East and Southeast Asia alone, the annual export of only 100 million U.S. dollars. Despite the occasional orders from Europe, but Western philosophy in the market, the difference, “Yaohua” light can not always enter the mainstream market.

2001, the “Wah” in Paris, France, branches, hired two local sales staff is responsible for developing the European market. Two French alone “foreign gunmen,” Yaohua lamps French subsidiary on forced open the strong European market, “fortress”, the annual exports of nearly 10 million U.S. dollars.

Tasted the sweetness of “Wah” Also in Sweden, Russia, Italy and other countries as well as North America, the Middle East set up an office in Germany set up a by a “Wah” holding company.

2004, the “Wah” The acquisition of leading enterprises in Italy, a lamp, and receive its an advanced production line of lamps.

International talent to join us, greatly improve the “Wah” in the international market competitiveness. At present, the French subsidiary has become the European Marketing center Yaohua lamps, a number of technical personnel to join the Italian side also to reduce the world’s leading production technology with the distance.

Borrowing “foreign brain” to develop new products

Can set up R & D institutions in the sales, make the design more in line with the trend in Europe and America, then won the favor of local consumers? French lighting distributors, lighting French subsidiary Yaohua Roger’s proposal, and all the more Yaohua Lighting Co., Ltd., Chairman of China coincides with the idea.

This, “Wah” in Sweden, Israel, the establishment of R & D institutions, as in Europe and the Middle East Outdoor Lighting Design Center, and hired several local professional designers.

Present, the two foreign research institutions can develop a quarterly consumer demand for local garden lamps. Moreover, they also “Yaohua” collection of the latest international trend and product information, helping designers get inspiration from.

The joint efforts of Chinese and foreign designers, the “Yaohua” every month launched 10 new models, so that our products in the competition and took away the first move.

In the “foreign design” promotion, “Yaohua” embarked on the road of specialization and fine. At present, the company’s exports despite the higher average price of 25% -30% of domestic counterparts, but in the international market is still selling well.

“Either we must first be eliminated out of ourselves”

Although the live “rich enough food clothing” life, but “Wah” has no room for complacency. Currently, the company is working with Tsinghua University Cooperation High R & D LED (Semiconductor lighting) outdoor lighting, is expected to be put on the market next year.

This lighting technology not only greatly reduces energy consumption, but also to the lighting industry, providing an opportunity to upgrade. China told the writer all the more, LED high-tech applications in traditional manufacturing industries, the transition to this new area, let them face the difficulties encountered this year have added a dash of quiet time.