Postcards: The Best Kept Marketing Secret

Modern marketing is not all about the Internet, emails, social media, and other high-end marketing techniques. Despite the popularity of web based marketing methods, many business owners still prefer the cost effective, easy to produce, paper based marketing tools that are not too wrapped up in today’s high tech fad. If you are among these business owners, then the old fashioned postcards are a great option for you. Though simple and small, these cards pull a powerful marketing ad that can bring many startup and small business to success.

But how does postcard printing differ from other marketing tools? There are quite a few answers to that:

First of all, postcards are easy to read. Because they do not need an envelope, people can easily read them at a glance. Despite being buried under numerous bills and letters, an attractive post card will easy catch attention. No need to open it up to read it. Just flip the card and people understand your message instantly.

Compared to emails and other forms of sales letters, postcards are not pushy. People can read postcards anytime they want. They can leave it on a table top or attached on the fridge for later reading.

Postcards have less competition. With many businesses going for modern marketing, a postcard will distinguish you from the rest of your competition. Just create an exceptionally creative postcard and you can effectively stand out in the crowd.

Postcards can be created in any design, size, color, or image. You basically every chance to design your postcard in any way you want it to be. Your imagination is your limit. You can bring out your creative juices in any way you can.

Postcards are timely. If you have an upcoming sale or event, you can let your customers know about it through postcards. You simply print a postcard, send it, and they will likely receive it on time. You can consider placing a discount coupon at the back to encourage your customers to take part in your upcoming event.

Postcards are two sided. Unlike emails, post cards can be printed on two sides. You can one side to print your message and contact details and the other side to place your products or services. As mentioned earlier, you can also consider printing a discount coupon on one side of your postcard. This way you are giving your customers an irresistible offer.

Postcards are multifaceted. A postcard printing can serve a lot of purpose. Aside from being used as a marketing material, it can also serve as a gift certificate, event ticket, or coupon. People can present your postcard upon visit to your store to claim an offer or avail of a discount. This will allow you to measure the effectiveness of your postcard campaign with every person who comes to your store with your card in hand.

Keep in mind that a marketing campaign does not have to be expensive or high-end for it to be effective. For your small or startup business, the simple and humble post card may just be your ticket to achieving high sales and good profit. So, never underestimate the marketing power of these simple cards.

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