Ronn Torossian on Minor Achievements; A Business-Life Perspective



Starting a business and being an entrepreneur requires a lot of energies. It also requires the realization that you’re embarked on a long path with ups and downs. One thing to remember which I have learned only recently – While you expand your imagination on how successful you wish to become do not neglect the small achievements.
I’ve been running my company for nearly eight years now. Been in the business of PR even longer. And still, I find myself celebrating every piece of progress that we make at 5WPR and that I personally find as I walk the path of self-made people. The natural tendency of people is to look (and unfortunately find) what is missing in their personal and business lives (and all of us have a lot of that).
What else can be done that hasn’t been yet done. What client I want that I still don’t have. What markets I’m still not holding a large stake in. All these untapped and unaccomplished areas are valid under every business term, sales, or strategy but as a main focus. They’re counterproductive when it comes to the arena of “success” simply because they stem from negativity. We tend to see where we haven’t yet reached or haven’t possessed. How many times though have you looked at where you ARE successful in?
Throughout the years it took us to get to where we are now it was crucial to appreciate every single step uphill. You don’t always start your way with a major client or a major account. If you’re in PR you certainly don’t always get a first hit on national TV. But every single day you do celebrate your independence. Your freedom to pursue opportunity wherever your mind, skills, and talent can take you.
Here are 3 ways to begins with TODAY. Keep persistently practicing them a few times a day. You will see the difference as you begin attracting more of why you already have, and more of what you want to have.
1. Focus on all that you have and become grateful. This is key. Only through gratitude can you attract more of the same. It’s a two-way street though. If you focus on negativities and what you don’t have.. Guess what? You get more of it. Instead, start seeing even little things like your writing skills, communication skills or other talents you have and opportunity will present itself to applying these skills for work of fulfilling purposes.
2. See your goals as a positive opportunity. It’s not a natural thing to do as simple as it may sound. A meeting or an ongoing series of meetings can be a dreadful reminder of how far a way you still have to reach your business or life goals. Instead, see the opportunity in every goal, and expand it in your imagination.
3. Your daily celebrations. It actually begins in the mornings. I like to head early for a swim, bike riding, or running. I’m talking 5 AM before the day even begins. It allows me to reflect on my daily goals, think gratefully on my life and realize the privilege of where I am in life. Applying it to your life will be a great beginning for new things to come in especially if you wish to change anything or improve your day-to-day experiences. In addition celebrating the achievements can be done as follows as example:
1. Feedback: congratulate or make a positive note to anyone around you that’s done something right. That includes you.
2. Sharing: Share a good accomplishment with someone who cares enough to be happy for you. This includes family, friends, and colleagues. The more you express your happiness with a development the more grateful you become the more attraction of the same you get”
3. Getting more: that’s your ultimate goal. In order to achieve it you got to want it. Think about where you want to be in a day, month, year, or five. The more you imagine yourself being there or obtaining your ideal wants, the faster it will materialize.
Ronn Torossian is president and CEO of 5WPR, one of the 20 largest independent PR agencies in the U.S. Named one of the top 40”s Under 40″s by PR Week & Advertising Age, Ronn Torossian was a semi-finalist for the Ernst & Young 2010 Entrepreneur of the Year Award, and may be reached online at http://www.5wpr.net