Most people do not think of a sign more than a painted board marking a business location. In ninety percent of all United States retailing, the business sign is the basic link to the public, attracting new customers, branding the business, creating impulse sales. By example one of the most famous food chain in the country has 26 thousands locations spend forty thousand dollars on signage per store, that is one billion forty million dollars worth of signs. Why would fast food restaurant spend so much on signage? Because a one year survey revealed that that forty thousand dollars on signage was responsible for over six hundred thousand dollars in sales. This simply explains that there is an incredible value in signage especially when it is viewed to market a business. When used to over all strategy its full potential can be realized, increasing sales, cutting cost, helping businesses grow. This in turn increase jobs, improve communities, and promote tax revenue for cities.
For almost all businesses the most efficient form of advertising is the on premise sign stands and sidewalk signs. To confirm this, one only has look to the results of what is to our knowledge the largest most extensive and on going survey conducted in sign industry. Over ten years, nearly eight hundred businesses and some twelve thousand customers have been surveyed. These businesses have just installed the new sign and the customer surveyed with them for the first time.
These first time customers were asked, “How did you learn about us?” Almost half, forty five percent said the reason they came to know the business was because of the sign, not newspaper, not radio, not TV but the sign. The significance of this cannot go unnoticed. This is why signage is so important to a retailer. Businesses stand a much greater chance of thriving in a competitive market if they can increase customer based while cutting cost. This is only achieved by adding signage like sign stands and sign frames in the store.
On premise signage is both effective and economical. It is a powerful marketing tool for making the most advertising dollar to reach potential customers.
Jose Emmanuel Almirante is an author for Sign Bracket Store. He gives tips and information on unique signage ideas for your store or business with an emphasis on lighting products such as, Gooseneck lighting, Gooseneck lights, Gooseneck Outdoor lighting and sign blanks.
As a small business, you recognize the importance of book keeping for documentation purposes and to determine how your business is doing financially and yet you also realize how it can eat up the time. Online book keeping is perhaps the solution that you need to be able to ensure that your financial records are well maintained to improve your services and help grow your small business.
Here’s how your business can improve its services with online book keeping:
Easy and ready access to your financial records anywhere anytime. You don’t have to be restricted by time and place in accessing your books since they are stored online; wherever you are and whenever there’s a need, you can always access your records as long as you can connect online.
Saves time that you can reallocate to other tasks increasing the productivity of your small business. Repetitive and routine book keeping tasks are automated significantly reducing the time you need to spend to perform these tasks. The additional time created can then be used to up the productivity of your business.
The real time recording of your financial transactions allows you to provide your customers with the latest information or responses to their queries. This will enhance your services to your customers and will be able to strengthen business relationship with them.
Your financial records and everything that goes with it are safe and secured. You do not have to worry about any disaster or catastrophe that can cause damage and destruction to your files and software as the online server takes care of everything that is needed to protect and keep your books secured.
You can customize the recording of your financial transactions to fit your specific needs and requirements. With sophisticated features, you can even use your online system to market your business and increase its profitability.
Online book keeping is something that you should seriously consider to help improve the services of your small business and grow it profitably. You can always choose the book keeping services you want based from the information you can readily get online.
We offer a free 12 week bookkeeping course for all visitors to our site: http://accountingforeveryone.com