Large single-throw 800 million yuan purchase up to a total amount of 100 million profit concession
This year, the country the United States has been a focus of household appliances industry. Acquisition of Yongle, the collapse of the home appliance retail chain in one fell swoop a situation that business, let the incident light and the media, home appliance sector, boiling for several months. At present, Gome, Yongle joint has already been finalized but the fallout has not settled long ago, the country once the United States with 20 billion yuan joint Yongle large purchases, once again become a hot topic in the industry.
Just recently, the U.S. will borrow deep Shenzhen, China celebrate the fourth anniversary, started none other up to 1 billion in large-scale promotional activities. Presumably the ones who enjoy an unprecedented promotional effort is the country the United States, Wing-lok, a large procurement co-offensive after the first wave.
Ample supply of discounted, “forage” on the market
It is understood that the United States spared no expense in Shenzhen China for the fourth anniversary celebration ample supply of “fodder”, the procurement of up to 800 million yuan of the selling of goods. Insiders said: “States United States such a strong back-up supply of reserves, its market and industry destructive influence no doubt would be amazing.”
8 billion purchase large orders, we can see in Shenzhen China to carry out the anniversary of the U.S. promotion of determination and courage. Since it is such a large-scale promotional activities, that substantially none other concessions will become necessary. It is understood that the country will play the U.S. national chain of enormous advantage to 500 000 special offers to lead the charge, none other amount up to one million.
Beauty, according to the country, said the large purchases of 50 million one-time special unit will fully launch the Shenzhen market, this scale is unprecedented. According to reports, during the fourth anniversary of the celebration, Shenzhen State’s 22 stores in the U.S. color TV, air conditioning, refrigerators, washing machines, computers, kitchen, mobile phones, digital products seven categories, all equipped with the appropriate gift offers. Recently, the United States in the country’s stores that have been gradually put in place the current premium.
From GOME scale and intensity of the promotion point of view, this event will be on the end of the year a huge impact on household appliance market. States to ensure beauty, during the event, either from the price or quality, Gome will do our best. This reporter learned that, at present, the United States distribution center in Shenzhen China has been carrying out high-speed operation at full capacity, to prepare for the anniversary are all kinds of home appliance products from the logistics center are exported to major store in Shenzhen.
Price cuts spread to high-end products
United States, according to Shenzhen State
person in charge, this country deep into the fourth anniversary of the United States will continue to be Bingcheng Guo America has always been “cheap popularity in the high-end products” business philosophy, combined major appliance brand manufacturers to carry out shopping cash back shopping card large-scale activities such as buying gifts worth tens of millions of opening gifts set to LCD TV, air conditioning, brand name digital cameras, DVD, rice cooker, induction cooker, color camera phone, MP3 and other fashion new set numerous gifts, Gome will be the main gate store some quality brands of quality products at preferential prices to the consumer.
Chapter, general manager of Shenzhen, the guards said Gome Gome in price, service areas is the industry leader in every move affects the market’s nerves, to attract the attention of consumers. Therefore, the Shenzhen State United States celebrate the fourth anniversary has been the home appliance manufacturers in the strong support, not only guaranteed during the event adequate supply and variety of goods, quality is guaranteed; in price, the event is more a continuation of the country the United States the usual low-cost style, introduced best cost of the new Pratt & Whitney machines, special machines; in sales promotion, all manufacturers are preparing for economic and practical gifts. In full support of so many, Shenzhen State celebration the fourth anniversary of the United States can be said that no worries.
Only 45 stores in four years, a store change
In the past, there is a saying: States United States Wherever he went, will destroy the local natural home appliance sales model, accounting for the local home appliance market dominance. Four years ago, with such a country the United States is vested with and commitment to enter Shenzhen. From scratch, from a development of stores to 45 stores, 40 billion annual sales, Shenzhen, China surpassed the United States history, achieved a sale of a miracle.
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