2009 BMWX5, X6 sales of over 16,000, of which the strong growth of 368% x6 background, the BMW Group has announced BMWX1 will enter China sales. This BMWX1xDrive28i market retail price of 552,500 yuan. “2010 Although there are uncertainties, but very confident performance XI.” BMW (China) Trading Co., Ltd. President Shi Kai an interview that China has become the largest market BMWX series.
Indeed, despite the financial crisis, the consumption tax adjustment and the second half of imported vehicles and insufficient supply and other factors, in 2009 China’s import car market growth fell sharply in 2009, customs statistics of car imports increased by only 2.8% while imports from China Motor data show that import volume of the car brand is still 31% increase, because a lot of stock last year. The import SUV models on the cards last year reached 194,000, an increase of 37%, accounting for import car market share exceeds 59%.
Sina Auto & Xinhua letter recently launched a joint online survey results are similar, in the hatchback, sedan cars, Cross, SUV, MPV, luxury sports car among the six options, SUV respondents most respected, as many as 49.4% of the respondents import-loving SUV.
BMW Group will locate its X Series for the SAV (sportactivityvehicle, high-performance sport utility vehicles), to distinguish it from ordinary SUV (SportsUtilityVehicle, sport utility vehicles), but in most people’s understanding of China, this difference between the two often not.
Now made optional small SUV models, whether performance or brands SUV models with a larger gap between foreign and import cars and high-performance products to attract the rich more consumer attention.
According to the joint online survey, full-time AWD SUV models import most respondents welcome, followed by timely driven, time AWD. Drive the choice of two SUV vehicles imported only 10.4% of the respondents, which also shows that the respondents attitudes towards imported SUV models more clearly, seeing is better than other models of its driving performance.
September 2008 adjustment of consumption tax policy on imported cars enormous impact on the consumption structure, 3.0L displacement over the declining sales of import cars. The joint online survey, 51% of the respondents preferred choice displacement below 3.0L, the import car shows the concept of consumer spending in China under the guidance of a change in policy.
In addition, the automated manual import models most respondents welcomed the selection ratio of 39.0%; choose DSG dual-clutch automatic transmission, 28% of the respondents, while the continuously variable transmission CVT is not affected by the form of imported cars were respondents welcomed the choice, compared to just 8.7%.
Which style of most import models we welcome that? Survey showed that 27.3% of the respondents favored the modern dynamic model imported vehicles; followed by the dignity and style luxury import car type atmosphere, which imports high-end luxury car brand image are not unrelated. Ashkenazi imported vehicles 11 months of 2009, accounting for the highest sales volume in China. The survey also shows that Germany is imported cars selected as high as 71.2%. Japanese cars and American cars were 10.6% and accounting for 8.3%.
With the Copenhagen conference, the topic of the new energy once again become the focus of attention, however, the survey showed that respondents were new energy acceptance of imported vehicles is not high, 38.2% of the respondents said they would buy a new energy imported cars, and another 37.2% of the respondents clearly rejected, 24.6% of the respondents are uncertain.
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