Small business have their own requirements and in order to satisfy those requirements you need to design websites in customized way. Here template based design will not work. In first step you should collect the needs of the business from the owner of the business. Ask questions until you satisfy. Collect the information regarding to their business.
After collecting the information try to implement it in your design. Target their end customers. Think the usability of your website. It should be easy to use and simple. It should have easy navigation so you can reach quickly at your desired page. Graphic should be simple and attractive. Graphic must not hide the navigation so keep navigation highlighted. Navigation text should be in bold face and underlined so your visitor can easily recognize. Your products pages must be categorized so user can find it with ease.
Search engine optimization is an important thing for the small business. You should conduct the keywords research and place important keywords in your website appropriately so search engine can find your text easily. Use Meta tags where ever needed. Use alt tags for your images. Generate search engine friendly URLs for your pages.
Eye catching logo can help you a great deal. It can attract the traffic at your website and improve your brand awareness. Try the fonts easily readable neither too big nor too small. Image placement must be at appropriate places so it fits in design. Pages must be linked properly so it work best. Your design should be aesthetically best so it can attract more visitors and improve your income.
Don’t put too much information on your website. Keep only relevant information on it and let it remain crisp and clean. Content displayed must be exhaustive, attractively shown, informative, accurate and written in a manner that is easy for the layman to read through and understand. Every page have bread crumb so users can know where they are. Every page have summary so user can extract that page easily. Background should not have image as it increase the downloading time. There should be limited animation so it grabs the attention of users easily.
Take care that all information on the page is spell correctly. Wrong spellings convey message incorrectly and mislead the people. Try to give more than one contact details so user can contact you easily. Try to give your company policies on your site this is a professional touch.
Considering the above given points you can design best websites for small business.
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The technical consultant can help the small business owner in many ways. The first thing he or she will do is help you identify your goals, assuming you are the owner.
Your goal might be to expand your current computer database by integrating new management, marketing or sales applications. Your current database might be non-existent or outdated.
Your goal could be to become more competitive by investing in the latest technology. You might need to reduce your costs or have other problem areas that are preventing you from growing your small business into something larger. You might need help with loss prevention or supply chain management.
By talking with you about how things are currently handled at your company, consultants identify areas for improvement. In that way, they help you identify your goals. When you have a specific goal in mind, it is much easier to make it a reality.
A non-specific goal is to increase sales or grow the business. Owners often come to consultants with a broad non-specific goal like that. The questions are “how” you can make increased sales a reality or “where” to find additional funding.
In the US, the federal government is a big spender. Landing a federal contract could guarantee your company’s success.
A technical consultant could help you find the appropriate subcontractors or determine if they would be needed. They can help you find the contacts and the technical knowledge necessary to successfully bid on government contracts. By winning the contract, you achieve your goal of increased sales and profits for your small business.
The federal government is also a source for funding in the form of grants. The Small Business Administration’s Office of Technology awards a number of grants every year for research and development through programs like the SBIR (small business innovation research) and STTR (small business technology transfer).
The grants are designed to help smaller, primarily high-tech companies come up with new innovations. A technical consultant could help you determine if your company has the necessary technology to qualify for the grants.
If your company currently lacks the necessary computer technology, he or she could help you improve in that area. Everything starts with having a conversation. That’s what consulting is really all about. You have a certain amount of expertise, but you cannot possibly do everything on your own.
You might think of the technical consultant as your technology assistant. Investing in the latest technology could give your company the competitive edge you need.
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